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Rynarzewska et al., 2024 - Google Patents

Netnography: a research method to study supply chain members' interactions in online communities

Rynarzewska et al., 2024

Document ID
6622142318275096018
Author
Rynarzewska A
Giunipero L
Publication year
Publication venue
International Journal of Physical Distribution & Logistics Management

External Links

Snippet

Purpose The objective of this paper is to further the understanding of netnography as a research method for supply chain academics. Netnography is a method for gathering and gaining insight from industry-specific online communities. We prescribe that viewing …
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Classifications

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    • G06Q10/00—Administration; Management
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    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
    • G06Q10/063—Operations research or analysis
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q10/00—Administration; Management
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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