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Kyaw, 2023 - Google Patents

Effect of Customer Relationship Management Practices on Marketing Performance At CB Bank PCL

Kyaw, 2023

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Document ID
453593722761246219
Author
Kyaw Z
Publication year

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This study aims to identify customer relationship management practices at CB Bank PCL and analyze their effect on marketing performance. The study utilized quantitative research design and employed the Yamane sampling method to collect primary data from 212 out of …
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Classifications

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