Vlontzos et al., 2014 - Google Patents
Assess the impact of subjective norms of consumers' behaviour in the Greek olive oil marketVlontzos et al., 2014
View PDF- Document ID
- 447790900498779927
- Author
- Vlontzos G
- Duquenne M
- Publication year
- Publication venue
- Journal of Retailing and Consumer Services
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Snippet
The objective of the research was to highlight the role that socio-economic and spatial attributes of consumers–households exert on their choices regarding not only the supply modes but also the price they are willing to pay for different categories of olive oil. Regarding …
- 239000004006 olive oil 0 title abstract description 118
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