Nola

Nola is a vegan, sugar and gluten-free granola brand based in Hungary. Their target audience is young adults, to promote healthy eating among them. To achieve this, the packaging shows a friendly, illustrative world, giving a taste of how fun & fresh a healthy lifestyle is, if you add granola to it.

The peculiarity of the packaging is the rationing system, which helps you measure out your breakfast, afternoon tea, and evening snack.

The box is made of recycled paper, with straightforward color coding, which makes identifying the flavors easy. This color system makes it possible to add more & more flavors to the product line.