Egreeno Baby Cleaners

Nature has perfect balance. Egreeno Baby cleaners have been designed to have such a balance too. effective and persistent on stains, but pure and friendly to man and nature. Egreeno Baby natural cleaners contain a very high percentage of ingredients of plant origin (on average: 98%) in a super-concentrated formula, which makes them friendly to the skin and human health, in general, while also quickly biodegradable. A truly eco-friendly choice in the cleaners and detergents market. In order to strengthen these product advantages, we tackled the rebranding, with a global approach. Both for the image of the Egreeno Baby brand and for the product placement side.

By introducing rPET bottles made from recycled raw material (up to 85% recycled material) in all products of the range. While at the same time by choosing container forms, we managed to break the rules of traditional detergent bottles, which have a peculiar shape and form, are not ergonomic and make little use of shelf and cupboard space. After our research, we came to the conclusion that the familiar form of the milk bottle, carries a positive meaning – implying the daily use of the contents. With the introduction of this bottle, all Egreeno Baby labels have become more prominent, as the cylindrical shape dictates a larger printable surface. The information well displayed and vibrant images produce an overall visually appealing effect on shelves – in literally half the space of a traditional detergent bottle.

A group of cute animals of the wild nature, each with its own personality, name and interests, creates a storytelling that functions both as a brand asset and as a factor of brand homogeneity on the shelf.

The Egreeno Baby range of products consists of laundry detergent and fabric softener, dish soap, shower gel, hair shampoo, liquid hand soap and all-purpose cleaner.