Deseo

OUR GREATEST WISH, RESPECT FOR NATURE
DESEO BY DCOOP SUSTAINABLE PACKAGING DESIGN FOR PREMIUM OLIVE OIL

DESEO is a premium extra virgin olive oil project, characterized by a design concept focused on sustainability. DCOOP presents this line of quality extra virgin olive oils with a minimalist and exclusive design image. The packaging has been created under the premise of using materials that are as respectful as possible with the environment.

DESEO: the creative idea for the name comes from the desire of love and respect for the environment and nature. What is also desired is something of great value and prestige, something that brings exclusivity. The motto “LOVE NATURE” is an imperative to encourage the world to promote the idea of ​​loving and respecting the environment that surrounds us.

A MINIMALIST BRANDING FOR OLIVE OIL
Deseo is a brand creation concept based on simplicity, a minimal and timeless idea that reflects the natural spirit of the brand and the product.

The logo has been created with a completely customized typography to offer a soul of its own. The icon is Cupid’s bow, a symbol that inspires love and passion. It is composed of the letter D and the arrow is made up of olives and olive leaves that bring it closer to the world of oleo-culture. The chromatic contrast seeks modernity, playing with the two-tone effect: green for the paper and black for the print.