Football brand activation

In an effort to win over students, alumni, families, and fans, some brands—including the usual suspects like Bud Light and less likely ones such as e.l.f. Cosmetics—are rolling out college visits, setting up creative activations in and around campus during football game days.

Here’s a look at 10 steal-worthy ideas we spotted this week.

The tech company hosted its inaugural Yahoo Fantasy Football Championship in December.

The latest Tweets from NFL Experience (@NFLExperience). A live action attraction, with interactive games and a 4D theater that brings fans closer to the game and their teams. Catch us on FB and IG @NFLExperience. New York, USA

Located in New York City’s Times Square, NFL Experience is a high-tech attraction that lets visitors immerse themselves in America’s favorite sport. In partnership with the NFL and Cirque du Soleil Entertainment Group, Thinkwell provided a wide range of creative, design, and production…

Gifts for the Good Life returned to the College Football Playoff National Championship game for its sixth season, where it brought California cool and Hollywood glam to a VIP swag suite.

ICON Fast Feet Hire for Events. Hire an interactive football game for your next event from the UK's favourite fun hire company!

See photos from Target x Timberwolves - The Howl Zone, an Experiential Activation in Minneapolis, MN.

Brands such as Bud Light, Prime Video, and more engaged football fans with creative activations.

CocaCola Outdoor