Brand tone of voice

Are you trying to establish your brand’s tone of voice? Looking for ways to separate your brand from your competition? SEMrush share their tone of voice guidance in this infographic...

BRIEF Create a new tone of voice for Gemini People, and write a set of guidelines that explains the new brand positioning to staff (as well as copywriters), gets them on board with it, and is something they can refer to when writing anything for the company, from social posts to emails. ANSWER Tone of voice guidelines that you actually want to read. Seeing as the staff were going to read them as much as a copywriter, these guidelines had to be simple, clear and above all, fun.

Develop and share your tone of voice guidelines to make sure your brand sounds consistent across multiple channels with our customizable template.

Social Media Brand Voice

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Social media can be a huge driver for creating a strong brand. Learn the 3 ways you can build brand reputation on your social channels.

Defining a tone of voice for one of the biggest names in global finance. Words and ideas by Wreyford.

Have you locked in on your brand voice? If you haven't, learn how to craft one that captures your brand's personality and tone.

Brand voice expert, Kaleena Stroud, shares what a brand voice is, how to create one, and how to adopt one as a freelance writer.