Privacy Policy

Last Updated: April 15, 2021

The Southern California Regional Rail Authority (Metrolink) respects your privacy. The following describes our Privacy Policy in relation to:

1. Personal information we collect
2. How we use collected data
3. How we protect the privacy of our customer
4. How you can access your data

Personal information we collect

Personal information may be in the form of your name, email address, phone number, street address, etc. We may obtain your personal information when you submit comments on Metrolink service, complete a survey, subscribe to an email newsletter or participate in the Metrolink rider advisory panel.

How we use collected data

Metrolink and its contracted vendors do not sell, trade, or rent your personal information, or disclose personal information. Metrolink may use your personal information to respond to your comments, process a transaction, contact you with information about this organization or other transit services or to perform research on our products or services.

Metrolink may also share this information with third-party service providers performing market research, generating audiences using Facebook’s custom audience feature and other tools, processing customer transactions, and providing advice about and support of our products and services. These third-party contractors may obtain, store and/or process your personal information on their own computer systems. Some of their work on behalf of Metrolink may involve contacting you directly using the information you have provided. They are required to identify themselves as representatives of Metrolink, and their contracts and subcontracts require them to treat your personal information confidentially.

We may request personal information when you submit feedback on our Contact Us form. You may also be asked to provide information when subscribing to an email newsletter, email alerts through purchasing the merchandise online. This personal information may be in the form of your name, email address, phone number, street address, etc. For example, you may be asked to provide an email address and name if you'd like the Agency to respond to input provided via feedback form or survey. The personal information you voluntarily provide is used to fulfill a request. Metrolink may use this information to inform you of service information, promotions or other news of value to you as a transit customer. Metrolink or its contracted vendors do not sell, trade, or rent your personal information to anyone, or disclose personal information except when the purpose and manner of the disclosure has been disclosed to you prior to your providing the information; or when disclosure is required by law.

Anonymous technical data

In addition to collecting personal information that you provide voluntarily, our site may automatically collect and store technical information about your visit to metrolinktrains.com, including (1) the domain names or IP addresses assigned to your computer by your provider while you connect to the Internet; (2) the type of browser software and operating system you use to access our site; (3) the date and time you access our site; and (4) the pages you visit on our site. This technical data will not personally identify you, but it may assist us in monitoring how visitors use our website, personalize and improve your experience and deliver content or features that match your profile and interests, including to show you targeted advertising.

Metrolink also uses an online tool called Crazy Egg to better understand our users’ needs and how our site can best serve customer needs and expectations. Some of the data we gather through the Crazy Egg tool includes page visit duration and which links our visitors click, which helps us understand how we can design a better user experience for our site. (It’s like gathering user feedback without asking you to complete a survey.) Crazy Egg uses cookies and other technologies to collect data like visitor IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and preferred language. Crazy Egg stores this information in a pseudonymized user profile. Crazy Egg and Metrolink will never use this information to identify individual users or match it with further data on an individual user. For more details, please see Crazy Egg's Privacy Policy. You can opt-out of the creation of a user profile, Crazy Egg's storing of data about your usage of our site and Crazy Egg's use of tracking cookies on other websites on the Crazy Egg Opt Out page.

Statistical information

Metrolink may compile statistical information regarding its ridership from personal information that it receives from this website or other sources. Metrolink may use this statistical information to improve our products and services, which may include providing anonymous statistical information to our Member Agencies or other organizations and partners.

Metrolink retains personal data as long as necessary to provide and fulfill the services and transactions you have requested or for other essential purposes such as complying with our legal obligations, resolving disputes and enforcing our agreements. Actual retention periods can vary. The criteria we use to determine the retention periods include: (i) how long personal data is necessary for us to provide our services; (ii) whether the personal data is of a sensitive type; and (iii) whether Metrolink is subject to a legal, contractual or similar obligation to retain the data.

Remarketing

Metrolink uses Google, Facebook, Instagram, Linkedin, Twitter, Snapchat, Reddit, TikTok, and other third-party remarketing (otherwise known as retargeting) to market our services across the Internet. This remarketing process may involve Google, Facebook, Instagram, Linkedin, Twitter, Snapchat, Reddit, TikTok, or other third-party sites and some applications on our website using cookies or retargeting pixels and may present a Metrolink ad on a third-party site. Cookies are defined as small data files that write to your hard drive if your browser settings allow them. The only personal information that a cookie can contain is information you supply yourself. You can set your browser to refuse cookies or retargeting pixels.

Metrolink may also use cookies or retargeting pixels to facilitate your visit to our website and to track user traffic patterns to help us improve our website. You can set your browser to refuse cookies or retargeting pixels. However, some applications on Metrolink’s website may require cookies to work as expected. Google, Facebook, Instagram, Twitter, Snapchat, Reddit, TikTok, or third-party sites read cookies. You may choose to opt out of remarketing campaigns through the following portals:

1. Google’s Ad personalization page offers dozens of options for ad preferences.  
2. If you are concerned about third-party cookies presenting Google ads and other ad networks, visit the Opt Out of Interest-Based Advertising page from the Network Advertising Initiative.
3. You may opt out of Facebook/Instagram remarketing by visiting Facebook Ads Preferences.
4. You may opt out of Twitter remarketing by visiting your Privacy Controls.
5. You may opt out of Linkedin remarketing by visiting Linkedin Retargeting Opt Out
6. You may opt out of Snapchat remarketing by visiting Audience-Based Ads
7. You may opt out of Reddit remarketing by visiting Personalization
8. You may opt out of TikTok remarketing by visiting "Your Choices"

External websites

We may provide links from this website to external sites that other public agencies or private organizations maintain, and therefore are subject to their own privacy policies. We encourage you to review these external sites’ privacy policies to determine the risks associated with using these sites.

Metrolink’s obligations to disclose certain information

Because Metrolink is a public agency, information that you provide to us on this website may be subject to disclosure under the California Public Records Act. This means that if a member of the public requests this information, California law requires us to provide the information to the person requesting it unless it falls under one of the exceptions in the Public Records Act. Metrolink may also be required to disclose this information pursuant to some other law or a court order.

Metrolink may also disclose personal information to federal, state or local law enforcement authorities to enforce its rights against unauthorized access or attempted unauthorized access to Metrolink’s information technology assets or against other inappropriate use of the Metrolink website or other Metrolink property.

Personal data on minors

Metrolink does not direct any part of its website to children under 18 years old (or such age as a child is defined by local law if higher) and does not knowingly collect personal data from children or target its website or services to children.

SMS data

No mobile information will be sold or shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be sold or shared with any third parties/affiliates.

How we protect the privacy of our customer

Metrolink is committed to protecting personal information collected through our website against unauthorized access, use or disclosure. Consequently, Metrolink takes measures to protect the privacy of information that customers submit through our website. Metrolink limits access to personal information we collect through our website only to those employees and contractors who need access to the information in the performance of their official duties or contracted services. Metrolink employees and contractors who have access to this information are required to maintain its confidentiality and are not permitted to sell, disclose or otherwise use customer data except as set forth in this policy.

Metrolink has implemented security features throughout our site to prevent unauthorized release of or access to personal information. For example, our team keeps database information firewall protected and separate from live servers. We have integrated security procedures into the design, implementation, and day-to-day operations of the Metrolink website as part of our continuing commitment to the security of customer data. Metrolink also employs traffic monitoring software to identify unauthorized attempts to upload or change information or otherwise damage our website. Please be advised, however, that although Metrolink has taken steps to create a secure and reliable site for you, the confidentiality of any communication or material transmitted to or from Metrolink via this site or e-mail cannot be guaranteed. When disclosing any personal information, you should remain mindful that your data is potentially accessible to the public for unauthorized collection and use.

How you can access your data

You have the right to learn what personal information Metrolink’s records contain about you. If you believe this information is inaccurate or incomplete, you may provide us with verified accurate and complete information. If you would like us to delete your personal data, Metrolink will honor your request. Please note, however, that (1) deleting your data may result in service or price changes and (2) we may be unable to delete certain data, in which cases we would maintain the data behind a firewall to prevent access or use. For any of the above, contact us at (800) 371-5465 or submit your request here.

Metrolink will deliver personal information requests that we are required to disclose to you in the manner required by law within 45 days after receipt of a verifiable request, unless we notify you that we require additional time to respond, in which case we will respond within such additional period of time required by law. We may deliver the Personal Information to you through your account, if you maintain an account with us, or electronically or by mail at your option.

Your rights regarding personal data

Metrolink provides the following rights:

1. You have a right to request your personal data that we collect, use, disclose, or sell.
2. You have a right to request that we delete your personal data.
3. You have a right to opt-out of the sale of your personal data. Please note that Metrolink and its partners/vendors do not sell customers’ personal data.

You have a right not to receive discriminatory treatment for exercising of the privacy rights conferred by the California Consumer Privacy Act (CCPA). Metrolink will respect your exercise of the above rights. To submit your request, please click here.

Consent

By accessing this website, you consent to the information collection and use practices this policy describes.

Changes to Metrolink’s Privacy Policy

Metrolink reserves its right to modify this policy without further notice. If we change our privacy policy, we will post the new privacy policy on our website. Therefore, we encourage you to review our privacy policy periodically, to learn of any changes. Your continued use of this site following the posting of changes to the terms of this policy signifies your acceptance of these changes.