Playson Goes Live with a Strategic Playtech Partnership Deal

Playson has announced that it has added a new name to its distribution network.

Namely, this popular software provider has signed a strategic deal with none other than Playtech – one of the leading…

…suppliers in the iGaming industry. The two companies will work closely together in the future, opening new mutually beneficial opportunities.

Boosting the Presence in Key Markets

The new deal will allow Playson to reach new markets and tap into new…

…user pools via its new partner’s POP content aggregation platform. Being one of the leading suppliers has allowed Playtech to establish a massive network of affiliated operators in some of the highly contested regulated markets.

That type of infrastructure will give Playson a tangible boost in exposure and allow them to improve their presence in markets where they already have a foothold. Some of the slot games that will become available via POP include Solar Queen, Rome: Caesar’s Glory and many others.

Additionally, partners of Playtech’s Open Platform will gain access to Funky Fruits series as well as the highly popular Timeless Fruit Slots series. Both of these portfolios have proven to be successful, establishing a strong reputation for its latest partner.

A Strategic Alliance

Aleksander Ivshin, Playson CEO, shared a comment regarding the new partnership: “Playtech is one of the sector’s largest software development companies and we’re thrilled to have partnered with them. With Playtech operating in every key market, this strategic deal is sure to open up some exciting opportunities in the months and years to come.”

James Frendo, Director of Casino at Playtech, also offered a comment: “Playson games are hugely popular and we’re delighted to add its burgeoning portfolio to POP. We aim to deliver our customers the best possible experience, along with the market’s finest games, and I know Playson’s titles will be a huge hit with operators around the world.”

About:

Playson is one of the leading software providers in the iGaming industry. Known for cutting edge innovative content, this company has been making some of the most unique slot games in the recent decade. As a matter of fact, it has had a lot to do with the resurgence of fruit slots thanks to its Timeless Fruits slots as well as Funky Fruit series.

Aside from the impressive gaming content, this company also offers a number of operator tools used to improve the end user’s experience. With offices in the United Kingdom, Malta, Greece, and Ukraine, Playson is run by a multinational team of talented professionals who know how the industry breathes.

Source:

“Playson Secures Global Partnership with Playtech”, playson.com, April 28, 2020.