NeoGames Secures Seven-Year iLottery Agreement with NHLC

NeoGames, a prominent player in the iLottery solutions sector, has inked a significant seven-year agreement with the New Hampshire Lottery Commission (NHLC) regulator. This partnership, recently approved by the Governor and Executive Council, marks a strategic move that will shape the future of digital lottery offerings in New Hampshire.

Partnership Overview

Effective July 1, 2025, NeoGames will serve as the exclusive provider of a comprehensive iLottery solution for NHLC. This includes deploying NeoSphere®, a cutting-edge player account management system, and NeoDraw®, a central gaming system optimized for draw-based games. Additionally, NHLC will benefit from a diverse range of e-instant games developed by NeoGames Studio, as well as captivating content from Wizard® Games.

A key component of the agreement involves the development of a new website and mobile application tailored to enhance user experience and accessibility. These platforms will not only showcase the latest iLottery offerings but also integrate seamlessly with NeoGames' advanced technologies to provide a user-friendly interface for lottery enthusiasts in New Hampshire.

NeoGames' commitment extends beyond platform development. The partnership includes the rollout of a sophisticated loyalty program in collaboration with Gambyt, aimed at rewarding and retaining NHLC’s loyal customer base. Furthermore, NeoEngage®, an innovative customer engagement solution, will be leveraged to deliver personalized marketing strategies and real-time enhancements, ensuring NHLC remains at the forefront of digital lottery innovation.

’’NeoGames will become the sole provider of NHLC’s iLottery program’’

Since the inception of NHLC’s iLottery program in 2018, NeoGames has played a pivotal role through its Joint Venture NeoPollard Interactive (NPi). With this new agreement, NeoGames consolidates its position as NHLC's trusted partner, committed to enhancing operational efficiency and driving revenue growth through innovative iLottery solutions.

Market Leadership and Impact

NeoGames commands a substantial presence in the U.S. iLottery market, boasting an estimated 70%* share of gross wagers. The continuation of NeoGames' platform in top-performing states like New Hampshire underscores its leadership and reliability in delivering state-of-the-art gaming solutions. This strategic alignment not only strengthens NHLC’s digital capabilities but also positions NeoGames as a frontrunner in shaping the future of iLottery across the United States.

The NeoGames-NHLC partnership means a milestone in the evolution of digital lottery operations. By leveraging NeoGames' technological expertise and NHLC's strategic vision, the collaboration is poised to redefine the iLottery landscape in New Hampshire. As stakeholders anticipate the rollout of enhanced platforms and services, the focus remains on delivering unparalleled gaming experiences and driving sustainable growth in the digital lottery sector. With a shared commitment to innovation and customer satisfaction, NeoGames and NHLC are set to chart new paths in the realm of digital gaming, offering exciting opportunities for lottery players and stakeholders alike.

Chris Shaban, Managing Director of iLottery at NeoGames, said: "We are thrilled to be selected by the New Hampshire Lottery as its provider for a complete iLottery solution, helping to reinforce its reputation as one of the leading lotteries in North America. With our industry-leading technology solutions, games and services, we look forward to continuing our strong partnership and playing a key role in the growth of the lottery's online program into the next decade."

Charlie McIntyre, Executive Director at New Hampshire Lottery, said: "We are pleased to continue our journey with NeoGames, a proven iLottery industry leader who has been a strong ally and an important technology and strategic partner as we have grown. This new contract further establishes our goal of enhancing our digital offering to be personalized and cater to the ever-evolving iLottery marketplace and the needs of our players. This partnership also allows us to significantly boost player engagement, supporting our mission of maximizing revenue for New Hampshire public schools."

Source:

''NeoGames™—now part of Aristocrat Interactive™—to provide complete iLottery solutions to the New Hampshire Lottery in multi-year, turnkey deal'', neogames.com, June 25, 2024.