Intelitics Obtains License from Michigan Gaming Authority

Provider of performance marketing and analytics platform has just obtained approval from the Michigan Gaming Control Board to offer its services in another US state. Following the receipt of the vendor permit, the provider will have the opportunity to collaborate with licensed online sportsbooks and casino brands in the state.

Intelitics already has licenses in New Jersey, Pennsylvania, and Colorado. Michigan will be the fourth state where it will offer services. The company will continue to expand its presence across the US market in the following months. 

Intelitics is known for providing online sportsbook and casino brands with a single platform that enables them to track, analyze and enhance all acquisition relationships and campaigns on the web and mobile. It is possible via access to real-time data allowing the provider to release additional revenues and enhance ROI. Intelitics’ data feature gathers media buyers, executives, and analysts on the same side when it comes to spend and results. Operators also have an opportunity to use metrics to reveal what activity is giving the best results.

The new solution from the provider is also known for providing full visibility of interaction and the customer experience. There is also a comprehensive view of costs vs player value, allowing operators to determine the most beneficial media sources which enhance revenue allocation. 

Intelitics is also known for CasinoAffiliatePrograms, an iGaming Ad Network, powered and operated by the Intelitics team, which has delivered more than $70m in net game revenue thanks to the 150,000+ new customers.

After obtaining the Michigan license, Intelitics will be looking to work with licensed online sportsbook providers and casino operators across the state in order to support the release of the value from the marketing activity.

Commenting on the recent announcement, CEO at Intelitics, Allan Stone, said: 

“We are thrilled to have been awarded a license by the Michigan Gaming Control Board and to be able to partner with licensed sports betting and casino operators in the state for the first time.”

According to Stone’s words, there are tremendous opportunities for gaming operators to launch their content into regulated states such as Michigan. The company already sees customer acquisition costs which means that operators need to find a more cost-effective solution to acquire users.

Intelitics platform provides the real-time information, insight, and reporting that providers need to market themselves to new players. Gaming Operators in New Jersey, Pennsylvania, and Colorado are already taking advantage of this product, and now clients in Michigan will also benefit from the solution.

Source:

“Intelitics secures Michigan licence”, gameon.im, July 28, 2021.