First Look Games Warmly Welcomes NetGaming as New Associate

NetGaming, a proud owner of the branded slot, MTV Pimp My Ride, entered a significant business agreement with First Look Games (FLG), a company whose main mission is to make marketing more efficient and more effective.

The popular content supplier is the latest to join a prestigious list of studios who already benefit from direct access to online casino affiliates via the innovative platform. As far as the officials from both sides believe, this cooperation will bring them plenty of benefits, and what’s even more important- more value to the customers.

Tom Galanis, Director at FLG, shared his impressions:

“NetGaming is a cracking addition to our growing roster of popular game developers and will garner incredible interest among our affiliate partners looking to be the first to post about their latest game launches.”

Joining the Powerful Marketing Platform

By becoming a First Look Games partner, NetGaming (NG) will gain direct access to hundreds of affiliates for the first time. Thanks to the agreement, it will be able to share information and assets with them, both for its existing portfolio of games and all future releases.

Pallavi Deshmukh, NG’s CEO, said:

“First Look Games is a powerful marketing platform for us and our games, and we are delighted to be able to share news of our latest slot releases – in particular MTV Pimp My Ride – with its network of affiliates.”

This valuable package of services includes…

… information sheets and marketing assets such as logos, images, and videos of games being played. These are uploaded to the First Look Games Library where they can be downloaded individually or in bulk by affiliates.

Deshmukh also stressed out:

“We believe affiliates provide a significant marketing opportunity for developers and that as a studio we can also provide them with the information and assets they need to create incredible content that will engage their readers.”

The said assets can also be uploaded two weeks prior to game launch so that a select number of affiliates can have a “first look” at the information. By doing so, they are enabled to create content ahead of going live and then publish it in prime positions across their sites once the game hits operator lobbies.

Rapidly Growing Network of Associates

FLG also allows developers to push notifications about network promotions, bonus campaigns, and operator partnerships to affiliate members, further boosting potential exposure for their content.

Galanis also added:

“First Look Games was founded in order to allow game developers to directly connect with affiliate publishers and to leverage the tremendous marketing value they can provide to online casino players in markets around the world and we are thrilled to be helping NetGaming in this regard.”

In January this year…

…IGT announced the expansion of its affiliate offering by joining forces with FLG. Among other providers that successfully cooperate with FLG, there are 1x2 Network, Push Gaming, Fantasma Games, Big Time Gaming, Swintt, and many more.

The company itself was founded in 2018, wanting to provide the link between content providers and iGaming affiliates and publishers, giving them exclusive opportunity to gain information about the latest releases and complete libraries before anybody else.

Source:

“NetGaming now available at First Look Games”, NetGaming press release, January 27, 2021.