Bragg Gaming Content Now Available to Adjarabet Customers in Georgia

Bragg Gaming Group has made an exciting announcement, revealing that its proprietary and third-party content is now available exclusively to customers of Adjarabet, the leading online gaming operator in Georgia. Adjarabet, a subsidiary of Flutter Entertainment (LSE: FLTR), offers a wide range of gaming products and is highly regarded in the industry.

This expansion into the Georgian market marks another milestone in Bragg's ongoing growth strategy across regulated European markets, including Italy, the UK, the Netherlands, Greece, the Czech Republic, Germany, and Switzerland.

What Was Agreed

Adjarabet's customers in Georgia can now enjoy exclusive content from Bragg Studios, including popular brands like Atomic Slot Lab and Indigo Magic. Through Bragg's Remote Game Server (RGS) technology, Adjarabet users gain access to proprietary game titles such as Fairy Dust, Queenie, and Egyptian Magic. Furthermore, Bragg is providing exclusive third-party titles from its extensive roster of content partners under the Powered by Bragg program, with more titles set to be launched in the coming months.

Adjarabet, a prominent online gaming service provider established over 20 years ago, holds a significant position in Georgia's gaming market. In 2019, the operator was acquired by Flutter Entertainment, a global leader in the iGaming industry. Adjarabet offers a wide range of gaming products, including poker, online slots and table games, sports betting, and access to the Betfair Exchange.

Georgia, a nation located at the crossroads of Eastern Europe and Asia, is poised to generate around US $1.2 billion in Interactive Gambling Gross Win in 2023. It is estimated that approximately 54% of this revenue will come from the online casino sector, as projected by H2 Gambling Capital.

The partnership between Bragg Gaming Group and Adjarabet signifies an exciting development in Georgia's online gaming market, as players gain access to a diverse range of high-quality content from reputable studios and providers.

From the Media

Speaking on the latest deal, Yaniv Sherman, the CEO of Bragg, expressed his delight in maintaining a strong partnership with Flutter Entertainment as they bring exciting and engaging content to Adjarabet customers in Georgia. Sherman emphasized Bragg's ongoing success in entering the expansive European online gaming market and their enthusiasm for showcasing their proprietary content and exclusive third-party offerings in yet another new market.

On the other side, Avtandil Oboladze, Head of Online Casino at Adjarabet, said:

“Through this new partnership, we can now bring high-quality content from both the Bragg Studios and Powered by Bragg portfolios to our players across Georgia. We are committed to providing players with the best in online gaming content and partnering with Bragg furthers that commitment. We are sure that BRAGG content will help us to cement our leadership position on the market.”

Source:

“Bragg Gaming Content Now Live in Georgia with Adjarabet”, bragg.group, July 5, 2023.