BetGames Extends Betway Africa Deal with Superb Content

BetGames, a leading provider of live dealer and betting games, has entered into an agreement with the prominent global online betting and gaming brand, Betway. The deal involves the creation of three games customized for Betway's African operations, further solidifying and expanding the partnership between the two entities.

A tailored Betway experience awaits players in Africa, featuring a casino classic, a high-frequency sports product, and a crash game, all set to be added to the operator's gaming lineup.

Kicking off the launch is the Crash Game, introducing the popular genre with a distinctive in-play animation, autoplay and auto cash-out functionalities, and an impressive 100,000x maximum multiplier. The game has been optimized for stability, ensuring a seamless experience even under challenging network conditions.

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Each of the three games has been meticulously developed to meet Betway's specific requirements, prominently featuring the brand's identity in these fast-paced and contemporary betting experiences.

This agreement to introduce new games represents an enhancement of the existing successful partnership, solidifying BetGames' position as a leader in African markets and a trusted provider for top-tier brands.

The addition of these games further diversifies BetGames' profile as a supplier of tailored solutions. This comes on the heels of a recent deal where Betway extended its exclusive branded Lucky 7 game indefinitely, reinforcing BetGames' standing in the continent.

What Was Stated

James Everett, VP Sales Africa at BetGames, says they had a fantastic relationship with Betway in Africa, and this project to deliver more branded content elevates the alliance. Their pipeline of new games in 2023 provides them with an incredible opportunity to offer high-quality entertainment to a significant number of new players, providing them with a greater range of dynamic, fast-paced experiences.

Mark Rowles, Head of Marketing from Betway, added:

“We’re delighted to expand our partnership with BetGames for Betway in Africa. The three new tailor-made games will enhance our customers playing experience, where they can enjoy the latest gaming content in a fair, safe and responsible environment.”

About the Brand

BetGames is a prominent and innovative software provider that specializes in live dealer and betting games, making a significant impact in the online gaming industry. Renowned for its commitment to delivering cutting-edge and engaging gaming experiences, BetGames has established itself as a leader in the field.

The company offers a diverse portfolio of games that includes live dealer options and various betting games, providing players with a dynamic and immersive gaming environment. What sets BetGames apart is its focus on creating tailored solutions, evident in its collaborations with top-tier brands to develop customized games for specific markets.

One of BetGames' key strengths lies in its ability to adapt to the preferences of different regions and operators. The software provider is known for delivering bespoke gaming experiences, ensuring that each game aligns with the specific requirements and branding of its partners.

Source:

“BetGames expands Betway Africa partnership with range of bespoke branded content”, europeangaming.eu, November 9, 2023.