About Us

We create technology that transforms automotive experiences.

Our story

With a legacy spanning over four decades, we’ve dedicated ourselves to pioneering cutting-edge technology, tailored to empower car retailers and manufacturers in achieving their objectives. Our remarkable journey commenced in the quaint town of Hungerford, UK, where we established our roots under the name Kerridge. Over the years, our unwavering commitment to excellence has seen us undergo various transformations through acquisitions and exponential growth. Renowned as ADP Dealer Services and CDK Global during our expansion across the UK, Europe, the Middle East, Africa, and Asia, we proudly welcomed a significant milestone in 2021 when we were acquired by Francisco Partners, a preeminent technology investment firm. Embracing this new era, we emerged as Keyloop.

While our identity has evolved, our unyielding mission remains

Our mission

By embracing an Experience-First approach, we envision a future where the automotive industry becomes synonymous with seamless, personalised, memorable journeys. Together with our partners, we strive to shape this future and redefine what it means to engage with automotive technology.

The Keyloop family

Since our transformation into Keyloop in 2021, we have experienced rapid growth to deliver cutting-edge solutions to our valued customers. Through true collaboration, we have welcomed seven highly innovative companies into the Keyloop fold: enquiryMAX, RAPID RTC, MotorDocs, FISC, SilverBullet, SERTI and Automotive Transformation Group (ATG). We eagerly anticipate the addition of more esteemed partners who share our vision and passion.

Diversity, Equality, and Inclusion

Our dedication lies in shaping a brighter tomorrow. Our relentless efforts revolve around safeguarding the environment, making a meaningful impact where it truly matters, and prioritising the well-being of our team. Power to Change embodies our unwavering pledge to excel as a company while assisting our clients and partners in doing the same. Our focus is on effecting positive change for the future by taking decisive actions today.

At Keyloop, we believe that every employee possesses the power to enact positive transformations. Whether it’s through volunteering, adopting sustainable practices at home, or expanding knowledge to foster understanding, each individual change holds the potential to make a significant difference.