Dmogg

Purpose: The purpose of this paper is to offer an operationalization of an aggregate construct and a decisive contribution to building a dynamic capabilities theory with marketing implications. The authors investigate the influence of dynamic capabilities, specifically routine creation through embedding learning and knowledge, on marketing capabilities and performance in Portugal. The authors examine the direct relationship between dynamic capabilities and marketing capabilities, which is indirectly linked to performance depending on the effectiveness of the resulting new resource configuration. Design/methodology/approach: The authors used four construct dimensions: knowledge creation routines, knowledge transfer processes, marketing capabilities, and firm performance. The study was based on an inter-industry random sample of firms selected from a commercial list. During a nine-month period the authors gathered data from a questionnaire delivered in hand to participating firms and collected through in-depth personal interviews. It was filled out by directors of Portuguese firms who agreed to participate in this study. Findings: First, dynamic capabilities play an important role in the evolution of marketing capabilities and the maintenance of competitive advantage. Specifically, the authors identified a link between knowledge creation routines and knowledge transfer processes with marketing capabilities. Second, the effect of dynamic capabilities on performance can be considered to be substantially indirect. However, the results also show a direct link between knowledge transfer and performance. Originality/value: First, the development of a model establishing the contribution to the evolution of marketing capabilities in order to compete in a changing environment, considering the critical effect of knowledge creation and transfer in a non-static market configuration. Second, the analysis of marketing capabilities from different layers, from strategic to more operational aspects.

We focused on the analysis of marketing mix dynamic capabilities, taking into
account their influence on customer, market and financial performance. In order to achieve this research goal, 201 SMEs in the Portuguese commercial sector were contacted and personally administered a questionnaire pertaining to the presence of diverse marketing mix dynamic capabilities. Data were analyzed by means of factorial analyses of the main components, as well as linear parametric regressions. Our findings show that there is a clear relationship between marketing mix dynamic capabilities and diverse performance metrics. Especially, the marketing dynamic capabilities related to aspects external to the product exert the greatest impact. This study highlights how Portuguese company managers are conscious of the importance of developing  marketing mix dynamic capabilities and to adapt them to the changes in the environment.

Purpose – The purpose of this paper is to clarify the relationship between administrative reform in Portugal and the impacts on the dependence of local governments in the face of budgetary resources of state and local municipal revenue collection, which is understood as a form, among others, participation civil society in local public policies.
Design/methodology/approach – The study opts for an exploratory analysis using the
grounded theory approach, including the use of data relating to local government structures and partnerships with the private sector, based on the main lines of the public administration reform. The data were supplemented by documentary analysis, including legislative documents and papers in specialized area of administrative decentralization and civil society participation in local public policies.
Findings – The paper provides empirical insights about how the increased participation of civil society in local public policies is associated with less reliance on state budgets and a greater number of local managerial structures.
Research limitations/implications – Due to the chosen research approach, the results cannot be generalized. A comparative study between several countries could bring several interesting insights.
Social implications – The paper includes implications for economic and social development of new public policies in the context of administrative reforms.
Originality/value – This paper makes several theoretical and empirical contributions on this research field specially about local public manager’s decisions for financial resources transfers within the active policy of sustainable local development.

In a post-pandemic context, destinations are questioning mass tourism, and are focusing on more sustainable segments, looking for more responsible tourists. This requires obtaining relevant information to assess what kind of tourists visit the destination and, at the same time, to monitor changes in tourists’ behavior and attitudes. This study aims to respond to this challenge by creating a measure to assess the tourist’s responsibility. Using a scale development method, a sequential
mixed-method approach is conducted to identify scale dimensions and items. An initial qualitative approach is implemented for item generation using focus group and face-to-face interviews. Then, a second study based on a survey is conducted for exploratory factor analysis. A third study, also based on a survey is performed to obtain a new sample for confirmatory factor analysis. Findings show two dimensions: civic responsibility and philanthropic responsibility, allowing an understanding of how tourists can act responsibly in destinations without compromising the ecological footprint on the planet. Theoretical and managerial implications are discussed.In a post-pandemic context, destinations are questioning mass tourism, and are focusing
on more sustainable segments, looking for more responsible tourists. This requires obtaining relevant information to assess what kind of tourists visit the destination and, at the same time, to monitor
changes in tourists’ behavior and attitudes. This study aims to respond to this challenge by creating a measure to assess the tourist’s responsibility. Using a scale development method, a sequential
mixed-method approach is conducted to identify scale dimensions and items. An initial qualitative approach is implemented for item generation using focus group and face-to-face interviews. Then, a second study based on a survey is conducted for exploratory factor analysis. A third study, also based on a survey is performed to obtain a new sample for confirmatory factor analysis. Findings show two dimensions: civic responsibility and philanthropic responsibility, allowing an understanding of how tourists can act responsibly in destinations without compromising the ecological footprint on the planet. Theoretical and managerial implications are discussed.

Organizational pride has been proved to benefit organizations by enhancing commitment and reducing turnover cost, encouraging employees to go a step further and consequently increase production and improve performance. Despite the fact that its effects on organizations have been studied, it is still not clear how can organizational pride be created. The aim of this research is to identify the drivers of organizational pride and define strategies that help organizations develop it. Its main contribution is that it performs a comprehensive study on the causes of organizational pride, not focusing only on one or two contributors and not considering organizational pride as an intermediary but as a goal. Using a partial least square path model it was possible to conclude that organizations need to make employees feel appreciated by involving them in the decision making process, and promote the organization’s values so employees can relate to them and maintain honest communications to enhance management credibility.