Papers by Charles Weinberg
Journal of Cultural Economics, 2013
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Pricing decisions are particularly challenging for nonprofi t organizations. They have a social r... more Pricing decisions are particularly challenging for nonprofi t organizations. They have a social rather than a for-profi t objective function, they must obey a legal restriction not to distribute possible fi nancial surpluses to those who control the organization's assets, and they have the opportunity to receive donations. While historically nonprofi ts have not developed their pricing capabilities as fully
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Social Marketing Quarterly, 2000
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Social Marketing Quarterly, 1999
... recently, however, it has been expanded to include competition for the adoption of social ...... more ... recently, however, it has been expanded to include competition for the adoption of social ... Paper presented at the Fifth Annual Innovations in Social Marketing Conference, Montreal, Canada. ... The reach and effectiveness of a national mass media-led smoking cessation campaign ...
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International Journal of Nonprofit and Voluntary Sector Marketing, 1999
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M&som-manufacturing & Service Operations Management, 2001
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Journal of Advances in Management Research, 2008
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Interfaces, 2001
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The Routledge Companion to Nonprofit Marketing, 2007
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The authors determine the optimal number of items to be included in a service bundle for a profit... more The authors determine the optimal number of items to be included in a service bundle for a profit-maximizing firm that uses pure components, pure bundling, or mixed bundling strategies. When applied to Venkatesh and Mahajan's (1993) data, the number of events ...
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International Journal of Research in Marketing, 2009
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Nonprofit Management and Leadership, 2004
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Marketing Science, 2004
ompetitive behavior in commercial television broadcasting is modeled to examine program choice an... more ompetitive behavior in commercial television broadcasting is modeled to examine program choice and the effects of more channels being available on firm strategy. Specifically, broadcasters compete by selecting both the "type" and quality level of a program to offer, but do not compete on price. We obtain five major results. First, a comparison of monopoly and duopoly markets indicates that
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Marketing Science, 2005
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Marketing Science, 1995
In this paper, the one-dimensional vertical differentiation model (Shaked and Sutton [Shaked, A.,... more In this paper, the one-dimensional vertical differentiation model (Shaked and Sutton [Shaked, A., J. Sutton. 1982. Relaxing price competition through product differentiation. 3–13.], Moorthy [Moorthy, K. S. 1988. Product and price competition in a Duopoly. (Spring) 141–168.]) is extended to two dimensions and an analysis of product and price competition is presented. A two-stage game theoretic analysis in which two
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Marketing Letters, 2008
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Marketing Letters, 2012
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Journal of Retailing and Consumer Services, 2000
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Papers by Charles Weinberg