Sir paul

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Sir Paul McCartney, The Master Of Content Marketing, Strikes Again The Magical Mystery Tour, Tomorrow Never Knows, Carpool Karaoke, Radio Play, Sir Paul, Music Station, Contest Winner, Paul Mccartney, Public Relations

Sir Paul McCartney has always had a knack for generating content. He goes further than concerts, further than getting radio play, even showing a real talent for public relations. In support of his new album he's become a content-generating machine. And it's because he has to.

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