Brand trip

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Beauty brand Topicals took 12 influencers to Ghana earlier this month. The trip was met with an unusually positive response. Brand Trip Influencer, Influencer Brand Trips, Brand Trip Aesthetic, Influencer Trip, Brand Trip, Cultural Sensitivity, Influencer Event, Black Success, Sephora Bag

Topicals successfully navigated the influencer trip landscape by prioritizing inclusivity and cultural engagement. The brand's positive reputation, especially among Gen Z and millennials, contributed to the trip's success. Founder Olamide Olowe emphasized giving back and cultural exchanges during the excursion, addressing past criticisms of brand trips. The authenticity and purpose-driven approach resonated well on social media, contrasting with instances where brands faced backlash for lack…

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Ragged Edge on Instagram: "Making @firstchoiceholidays the first choice again. Our rebrand of this former travel icon moves beyond its all-inclusive past. A new identity for a more flexible, more personalised experience, and a new generation of travel lovers. 5am start of 5am finish? Dom Perignon or Don Julio? Food snob or food coma? It's time to get picky." Travel Agency Branding, Travel Graphic Design, Identity System, Travel Poster Design, Photography Graphic Design, Holiday Icon, Church Poster, New Identity, Food Coma

Ragged Edge on Instagram: "Making @firstchoiceholidays the first choice again. Our rebrand of this former travel icon moves beyond its all-inclusive past. A new identity for a more flexible, more personalised experience, and a new generation of travel lovers. 5am start of 5am finish? Dom Perignon or Don Julio? Food snob or food coma? It's time to get picky."

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