James jebbia

In Pictures

James Jabia

James & Bianca Jebbia #Supreme

From a Humble Skate Shop to a Global Phenomenon: The Supreme Story. In April 1994, James Jebbia took a leap of faith and invested $12,000 to open a modest skate shop on Lafayette Street in New York City. Little did he know that this small store would become the foundation for a cultural revolution. Fast forward 30 years, and Supreme has become a global powerhouse, boasting 17 stores worldwide and a staggering valuation of $2.1 billion. What began as a haven for skaters and underground…

From a Humble Skate Shop to a Global Phenomenon: The Supreme Story. In April 1994, James Jebbia took a leap of faith and invested $12,000 to open a modest skate shop on Lafayette Street in New York City. Little did he know that this small store would become the foundation for a cultural revolution. Fast forward 30 years, and Supreme has become a global powerhouse, boasting 17 stores worldwide and a staggering valuation of $2.1 billion. What began as a haven for skaters and underground…

Supreme launched in 1994, when designer James Jebbia opened an unassuming skateboard shop/clothing store on Lafayette Street in SoHo, the heart of New York City’s hip fashion scene.