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A Network Formation Model for Social Object Networks

Author

Listed:
  • Somayeh Koohborfardhaghighi

    (Technology Management, Economics, and Policy, College of Engineering, Seoul National University)

  • Jorn Altmann

    (College of Engineering, Seoul National University)

Abstract
Social networks can be differentiated according to the type of entities (i.e., humans or objects) that are represented within them. These networks can be called human networks and social object networks, respectively. Actors in human networks can act strategically to maximize their own payoffs during interactions with other humans. However, actors in social object network (e.g., SaaS service network) are not able to perceive the environment and act strategically upon that at any time. Only when they join the network, humans position them such that it maximizes their payoff. This paper contends that existing network formation models lack sufficient attention to social object networks (e.g., SaaS service networks). Therefore, we propose a new network formation model, through which we are able to explain how a SaaS service network emerges during the service composition procedure by service developers. The new network formulation model not only considers the usage frequency and reputation but also the similarity of the functionalities of the main SaaS services. It also explains how social objects (e.g., SaaS services) can benefit from establishment of links among each other in the network.

Suggested Citation

  • Somayeh Koohborfardhaghighi & Jorn Altmann, 2014. "A Network Formation Model for Social Object Networks," TEMEP Discussion Papers 2014113, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Jun 2014.
    • Handle: RePEc:snv:dp2009:2014113
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    File URL: http://temep-repec.my-groups.de/DP-113.pdf
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    References listed on IDEAS

    as
    1. Christophe Bravard & Sudipta Sarangi & PHILIPP MÖHLMEIER & AGNIESZKA RUSINOWSKA & EMILY TANIMURA, 2016. "A Degree-Distance-Based Connections Model with Negative and Positive Externalities," Journal of Public Economic Theory, Association for Public Economic Theory, vol. 18(2), pages 168-192, April.
    2. Kibae Kim & Jorn Altmann & Junseok Hwang, 2010. "Measuring and Analyzing the Openness of the Web2.0 Service Network for Improving the Innovation Capacity of the Web2.0 System through Collective Intelligence," TEMEP Discussion Papers 201057, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Mar 2010.
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    7. Somayeh Koohborfardhaghighi & Jorn Altmann, 2014. "How Placing Limitations on the Size of Personal Networks Changes the Structural Properties of Complex Networks," TEMEP Discussion Papers 2014110, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Jan 2014.
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    Cited by:

    1. Somayeh Koohborfardhaghighi & Jorn Altmann, 2016. "How Strategic Networking Impacts the Networking Outcome: A Complex Adaptive System Approach," TEMEP Discussion Papers 2016131, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Aug 2016.
    2. Somayeh Koohborfardhaghighi & Jorn Altmann, 2016. "How Network Visibility and Strategic Networking Leads to the Emergence of Certain Network Characteristics: A Complex Adaptive System Approach," TEMEP Discussion Papers 2016130, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Aug 2016.

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    More about this item

    Keywords

    Software-as-a-Service Network; Network Formation Model; Social Object Networks.;
    All these keywords.

    JEL classification:

    • C02 - Mathematical and Quantitative Methods - - General - - - Mathematical Economics
    • C6 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling
    • C15 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Statistical Simulation Methods: General
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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