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Marketing standards for food products: A review of literature

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Abstract
The objective of this report is to provide an overview of economic literature on marketing standards in the food supply chain by (i) providing analyses on economic concepts and impact of marking standards and (ii) by narrowing the focus on their impact on sustainability. The first part of the literature review focuses on the harmonisation, minimum quality standards and transparent consumer information and trust (protected terms, consumer information and labels). The second part of the literature review aims to identify avenues of standard improvements that may promote sustainability by focusing in more details on standard alterations that may contribute to (i) food loss and waste reduction, (ii) accommodate food chain innovation, and (iii) address climate change.

Suggested Citation

  • NES Kjersti & CIAIAN Pavel, 2021. "Marketing standards for food products: A review of literature," JRC Research Reports JRC126936, Joint Research Centre.
    • Handle: RePEc:ipt:iptwpa:jrc126936
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    File URL: https://publications.jrc.ec.europa.eu/repository/handle/JRC126936
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    Cited by:

    1. Stranieri, Stefanella & Orsi, Luigi & De Noni, Ivan & Olper, Alessandro, 2023. "Geographical Indications and Innovation: Evidence from EU regions," Food Policy, Elsevier, vol. 116(C).

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    Keywords

    marketing standards; food supply chain;

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