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Voting Alone? The Political and Cultural Consequences of Commercial TV

Author

Listed:
  • Ruben Durante

    (ECON - Département d'économie (Sciences Po) - Sciences Po - Sciences Po - CNRS - Centre National de la Recherche Scientifique, CEPREMAP - Centre pour la recherche économique et ses applications - ECO ENS-PSL - Département d'économie de l'ENS-PSL - ENS-PSL - École normale supérieure - Paris - PSL - Université Paris Sciences et Lettres)

  • Paolo Pinotti
  • Andrea Tesei

    (University of London [London])

Abstract
We investigate the long-term impact of early exposure to Berlusconi's commercial TV network, Mediaset, on voting behavior and civic engagement in Italy. To do so, we exploit differences in Mediaset signal reception across Italian municipalities due to the network's staggered introduction over the national territory and to idiosyncratic geomorphological factors. We find that municipalities exposed to Mediaset prior to 1985 exhibit greater electoral support for Berlusconi's party in 1994, when he first ran for office, relative to municipalities that were exposed only later on. This difference, estimated between 1 and 2 percentage points, is extremely robust and tends to persist in the following four elections. This effect can hardly be attributed to differential exposure to partisan news bias since, prior to 1985, content on Mediaset channels was dominated by light-entertainment programs and no news programs were broadcast until 1991, by which time the network was accessible to the entire population. Instead, we present evidence that early exposure to commercial TV was associated with a substantial decline in social capital consistent with the diffusion of a culture of individualism and civic disengagement that favored the political success of Berlusconi.

Suggested Citation

  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2013. "Voting Alone? The Political and Cultural Consequences of Commercial TV," SciencePo Working papers Main hal-03460816, HAL.
    • Handle: RePEc:hal:spmain:hal-03460816
    Note: View the original document on HAL open archive server: https://sciencespo.hal.science/hal-03460816
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    References listed on IDEAS

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    More about this item

    Keywords

    mass media; voting; civic engagement;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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