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Facebook-to-Facebook: Online Communication and Economic Cooperation

Author

Listed:
  • Anna Lou Abatayo

    (University of Hawaii at Manoa)

  • John Lynham

    (University of Hawaii at Manoa)

  • Katerina Sherstyuk

    (University of Hawaii at Manoa)

Abstract
Communication is often critical for economic cooperation and enhancement of trust. Traditionally, direct face-to-face communication has been found to be more effective than any form of indirect, mediated communication. We study whether this is still the case given that many people routinely use texting and online social media to conduct economic transactions. In out laboratory experiment, groups of participants communicate either (i) face-to-face, (ii) through the most popular online social network – Facebook, or (iii) using text messaging, before participating in a public goods or a trust game. While people talk significantly more under traditional face-to-face, discussion through Facebook and text messages prove as effective as face-to-face communication in enhancing cooperation and increasing trust. For all three media, discussions that focus on the game of use more positive emotion words are correlated with enhanced trust. It appears that young American adults are now just as adept at communicating and reducing social distance online as they are in person.

Suggested Citation

  • Anna Lou Abatayo & John Lynham & Katerina Sherstyuk, 2015. "Facebook-to-Facebook: Online Communication and Economic Cooperation," Working Papers 2015-9, University of Hawaii Economic Research Organization, University of Hawaii at Manoa.
  • Handle: RePEc:hae:wpaper:2015-9
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    References listed on IDEAS

    as
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    Cited by:

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    3. Stefan P. Penczynski, 2019. "Using machine learning for communication classification," Experimental Economics, Springer;Economic Science Association, vol. 22(4), pages 1002-1029, December.
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    More about this item

    Keywords

    communication technology; laboratory experiments; public good games; trust games;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • C92 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Group Behavior
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D71 - Microeconomics - - Analysis of Collective Decision-Making - - - Social Choice; Clubs; Committees; Associations

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