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The awareness and willingness of air travellers to pay for voluntary carbon offsets and their co-benefits

Author

Listed:
  • Cheung, Jimmy
  • Kragt, Marit
  • Burton, Michael
Abstract
Several airlines in Australia have initiated voluntary carbon offset (VCO) programs, called 'Fly Carbon Neutral', to encourage their customers to offset the carbon emissions of their flight. A VCO scheme aims to 'neutralise' emissions from a particular activity, by compensating with carbon reduction projects in another sector. As well as carbon sequestration, these activities often bring secondary benefits such as wildlife protection. There are currently few studies about the awareness and willingness to pay to offset carbon emission from flying. This paper conducted a choice experiment study to address this knowledge gap, by estimating Australian air travellers' willingness to pay for different attributes of carbon offset projects. Analyses reveal that values for carbon offset projects depend on respondent's perceptions of the importance of the aviation industry's contribution to the global carbon emissions, membership of environmental organisation, education level, income and their age. Results show that the majority of respondents preferred to not buy an offset. Of those respondents willing to buy an offset, most preferred renewable energy projects located in their own state over reforestation or forest protection projects in other states or overseas. The results will provide a better understanding of air travellers' preference, thus to improve future carbon offset policies making.

Suggested Citation

  • Cheung, Jimmy & Kragt, Marit & Burton, Michael, 2015. "The awareness and willingness of air travellers to pay for voluntary carbon offsets and their co-benefits," Working Papers 199231, University of Western Australia, School of Agricultural and Resource Economics.
    • Handle: RePEc:ags:uwauwp:199231
    DOI: 10.22004/ag.econ.199231
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    File URL: https://ageconsearch.umn.edu/record/199231/files/SARE_WP1505_WTP%20for%20voluntary%20carbon%20offsets.pdf
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    References listed on IDEAS

    as
    1. Julia Blasch & Mehdi Farsi, 2012. "Retail demand for voluntary carbon offsets - A choice experiment among Swiss consumers," IED Working paper 12-18, IED Institute for Environmental Decisions, ETH Zurich.
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    Cited by:

    1. Rotaris, Lucia & Giansoldati, Marco & Scorrano, Mariangela, 2020. "Are air travellers willing to pay for reducing or offsetting carbon emissions? Evidence from Italy," Transportation Research Part A: Policy and Practice, Elsevier, vol. 142(C), pages 71-84.
    2. Kim, Hyo-Jin & Lee, Hye-Jeong & Yoo, Seung-Hoon, 2018. "Are South Korean people willing to pay for official development assistance for building renewable power plants in developing countries?," Energy Policy, Elsevier, vol. 118(C), pages 626-632.
    3. Philip R. Walsh & Rachel Dodds & Julianna Priskin & Jonathon Day & Oxana Belozerova, 2021. "The Corporate Responsibility Paradox: A Multi-National Investigation of Business Traveller Attitudes and Their Sustainable Travel Behaviour," Sustainability, MDPI, vol. 13(8), pages 1-20, April.
    4. Carroll, James & Brazil, William & Howard, Michael & Denny, Eleanor, 2022. "Imperfect emissions information during flight choices and the role of CO2 labelling," Renewable and Sustainable Energy Reviews, Elsevier, vol. 165(C).

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    Environmental Economics and Policy;

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