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Dynamic Effects Of Peanut Butter Advertising On Peanut Butter Demand

Author

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  • Deodhar, Satish Y.
  • Fletcher, Stanley M.
Abstract
Using error correction approach and nonlinear three-stage-squares, long-run and short-run effects of aggregate brand advertising on the U.S demand for peanut butter are estimated. Results indicate that demand for peanut butter is more responsive to advertising in the long-run. Moreover, demand is responsive to price only in the short-run.

Suggested Citation

  • Deodhar, Satish Y. & Fletcher, Stanley M., 1998. "Dynamic Effects Of Peanut Butter Advertising On Peanut Butter Demand," Faculty Series 16702, University of Georgia, Department of Agricultural and Applied Economics.
    • Handle: RePEc:ags:ugeofs:16702
    DOI: 10.22004/ag.econ.16702
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    References listed on IDEAS

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    Cited by:

    1. Deodhar, Satish Y. & Venkatram R, 1999. "Dynamic Demand Analysis of India Domestic Coffee Market," IIMA Working Papers WP1999-11-05, Indian Institute of Management Ahmedabad, Research and Publication Department.

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    Keywords

    Demand and Price Analysis; Marketing;

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