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Short Food Supply Networks: Expectations, Experiences, Trust in the Case of Farmers Markets

Author

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  • Fritz, Melanie
  • Martino, Gaetano
Abstract
Farmers Markets are receiving an increasing attention by both food chains actors and social scientists. Economic and sociological studies are contributing to the comprehension of these forms of exchange. Both consumers and producers are fostering their expectations about the renewal of a mode of exchange which sustained local production-consumptions linkages. The main economic function of these organizational structures seems to be the reduction of the price paid by the consumers and the enhancements of allocation of farm products. The basic interpretation of these forms of exchange focuses on market structure, nonetheless the exchange relationships seem to emphasize several dimensions, including economic and cultural aspects. The objective of the paper is of investigating the role of networks among producers and consumers in structuring and making viable the Farmer Markets as structures of short food supply chains. The basic idea is that the strength of Farmer Markets is the ability of satisfying the consumer expectations about a few characteristics of the products, entailing given cultural and economic aspects. The study argues that under this view the Farmer Markets may be thought of as a emerging form of production-consumption interaction. According to existing evidences it is suggested that the network is also the emerging forms of horizontal relationships among the producer participants to the markets. The paper aims at suggesting that basic types of trust act as key factor in structuring the networks and in promoting the stability of the market.

Suggested Citation

  • Fritz, Melanie & Martino, Gaetano, 2009. "Short Food Supply Networks: Expectations, Experiences, Trust in the Case of Farmers Markets," 2009 International European Forum, February 15-20, 2009, Innsbruck-Igls, Austria 59192, International European Forum on System Dynamics and Innovation in Food Networks.
    • Handle: RePEc:ags:iefi09:59192
    DOI: 10.22004/ag.econ.59192
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    Citations

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    Cited by:

    1. Sara Fabbrizzi & Silvio Menghini & Nicola Marinelli, 2014. "The Short Food Supply Chain: A Concrete Example of Sustainability. A Literature Review," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2014(2), pages 189-206.
    2. Finco, A. & Sargentoni, T. & Tramontano, A. & Bentivoglio, Deborah & Rasetti, M., 2013. "Economic Sustainability of Short Food Supply Chain in the Italian Olive Oil Sector: A Viable Alternative for Tunisian Agrofood Market?," 2013 Fourth International Conference, September 22-25, 2013, Hammamet, Tunisia 160681, African Association of Agricultural Economists (AAAE).
    3. Bi-Kun Tsai & Ku-Yuan Lee & Chi-Ming Hsieh & Pimpinan Somsong, 2019. "Determinants of Actual Purchase Behavior in Farmers’ Markets," Sustainability, MDPI, vol. 11(19), pages 1-14, October.
    4. Sgroi, Filippo & Di Trapani, Anna Maria & Testa, Riccardo, 2012. "La Filiera Corta: Una Possibile Strategia Per Migliorare La Competitività Dell’Azienda Agraria," 2012 XX Convegno Annuale SIEA, Siracusa, Italy 130450, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA).
    5. Anna Maria Di Trapani & Filippo Sgroi & Riccardo Testa, 2013. "La filiera corta: una possibile strategia per migliorare la competitivit? dell?azienda agraria," Economia agro-alimentare, FrancoAngeli Editore, vol. 15(2), pages 35-49.

    More about this item

    Keywords

    Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Risk and Uncertainty;
    All these keywords.

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