Nothing Special   »   [go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-26829-8_30.html
   My bibliography  Save this book chapter

Consumers’ Perceptions Regarding Film Tourism at the Level of the Tourist Destination Transylvania

In: Tourism, Travel, and Hospitality in a Smart and Sustainable World

Author

Listed:
  • Diana Foris

    (Transilvania University of Brasov)

  • Florina-Nicoleta Dragomir

    (Transilvania University of Brasov)

  • Tiberiu Foris

    (Transilvania University of Brasov)

Abstract
The film-generated tourism is a relatively recent phenomenon that has grown mainly due to the influence of mass media and social media, because film and television are a strong force in attracting tourists, directly or incorporated into the marketing strategy of the tourist destination. Film and television are tools that can be used to shape the image of a tourist destination and to encourage tourism. The aim of the paper is to identify the opinions of young consumers regarding the travel and the tourism generated by the film at the level of the tourist destination Transylvania. In this respect, a quantitative marketing research was conducted. The results of the study highlighted the positive attitude of young consumers toward film tourism and the potential benefits of this form of tourism regarding the development of tourist destinations. The results of the study are released for the managers of tourist destinations in order to develop attractive and successful destinations. The paper also offers suggestions for future research directions.

Suggested Citation

  • Diana Foris & Florina-Nicoleta Dragomir & Tiberiu Foris, 2023. "Consumers’ Perceptions Regarding Film Tourism at the Level of the Tourist Destination Transylvania," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 483-491, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-26829-8_30
    DOI: 10.1007/978-3-031-26829-8_30
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Keywords

    Film tourism; Tourist destinations; Quantitative research; Transylvania;
    All these keywords.

    JEL classification:

    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-26829-8_30. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.