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Invidual Investors’ Behaviour on Stock Selection Decision: A Case of BIST

Author

Listed:
  • Arslanturk Collu, Duygu

    (Igdir University)

Abstract
The study seeks to determine the main factors influencing stock selection decisions of individual investors in Borsa İstanbul (BİST). To achieve this objective, an integrated Decision Making Trial and Evaluation Laboratory (DEMATEL) and Analytic Network Process (ANP) method was used and a five-point Likert scale survey questionnaire was designed. The questionnaire included twenty one factors that belong to five categories, namely, accounting information; recommendations; personal financial needs, firm specific attributes and other factors. The results show that there are six most important factors affecting the stock selection decisions of individual investors at the BIST which are brokerage house recommendations, willingness of taking risk for high returns, get rich quick, opinions of the firm’s majority stockholders, suggestions from friends and family and diversification needs. On the other hand, three factors were found to be the least influencing factors on individual investors’ stock selection decisions. The least influencing factors in order of importance were sensitivity of firm performance to overall market performance, fluctuations/developments in the indices of the major markets, affordable share price.

Suggested Citation

  • Arslanturk Collu, Duygu, 2018. "Invidual Investors’ Behaviour on Stock Selection Decision: A Case of BIST," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 9(3), pages 559-578, July.
    • Handle: RePEc:ris:buecrj:0344
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    More about this item

    Keywords

    Stock Selection Decision; Invidual Investor; DEMATEL; ANP; BIST;
    All these keywords.

    JEL classification:

    • C39 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Other
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets

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