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Social Learning and Incentives for Experimentation and Communication

Author

Listed:
  • Ariel BenYishay
  • A Mushfiq Mobarak
Abstract
Low adoption of agricultural technologies holds large productivity consequences for developing countries. Many countries hire agricultural extension agents to communicate with farmers about new technologies, even though a large academic literature has established that information from social networks is a key determinant of product adoption. We incorporate social learning in extension policy using a large-scale field experiment in which we communicate to farmers using different members of social networks. We show that communicator own adoption and effort are susceptible to small performance incentives, and the social identity of the communicator influences others’ learning and adoption. Farmers appear most convinced by communicators who share a group identity with them, or who face comparable agricultural conditions. Exploring the incentives for injection points in social networks to experiment with and communicate about new technologies can take the influential social learning literature in a more policy-relevant direction.

Suggested Citation

  • Ariel BenYishay & A Mushfiq Mobarak, 2019. "Social Learning and Incentives for Experimentation and Communication," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 86(3), pages 976-1009.
    • Handle: RePEc:oup:restud:v:86:y:2019:i:3:p:976-1009.
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    File URL: http://hdl.handle.net/10.1093/restud/rdy039
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    More about this item

    Keywords

    Social learning; Technology adoption; Agriculture; Peer effects;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services

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