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Indagine sulla comunicazione della responsabilit? sociale delle societ? quotate italiane

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  • Brunella Arru
Abstract
La rendicontazione della Responsabilit? Sociale delle Imprese (CSR) ? diventato un argomento sempre pi? rilevante nel mondo accademico, degli affari e del governo. Questo crescente interesse ? stato recentemente rivolto alle modalit? adottate dalle imprese per la comunicazione delle loro attivit? di CSR. Scopo dello studio ? analizzare i report di sostenibilit? delle maggiori aziende italiane. Dopo una revisione della letteratura sui principali contributi in merito alla CSR disclosure, attraverso l?utilizzo della content analysis, sono stati analizzati i CSR topic, l?estensione della comunicazione ed i tipi di comunicazione. Infine, dopo aver presentato e discusso i risultati empirici, si evidenziano le principali implicazioni, limiti e possibili future ricerche.

Suggested Citation

  • Brunella Arru, 2015. "Indagine sulla comunicazione della responsabilit? sociale delle societ? quotate italiane," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(4), pages 15-46.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2015-004002
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    References listed on IDEAS

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    1. Riccardo Rialti & Lamberto Zollo & Alessandro Caliandro & Cristiano Ciappei, 2016. "Social media strategies to protect brand image and corporate reputation in the digital era: a digital investigation of the Eni vs. Report case," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 65-84.

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