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The Relationship Between Job Satisfaction And Employees’ Loyalty: An Iranian Case Study

Author

Listed:
  • Vahid Zeynvand LORESTANI

    (IhrigKároly Doctoral School, University of Debrecen, Hungary)

  • Domicián MÁTÉ

    (Faculty of Engineering, University of Debrecen, Hungary)

Abstract
The aim of this study is to investigate the relationship between job satisfaction and employees’ attitudinal and behavioral loyalty from a microeconomic perspective. The paper reviews the literature in the field since the 1970s; this study is based on the hypothesis that the employees who show a conscious tendency to build a better relationship with their employer, are most likely loyal employees. The study also states that the employer's approval is the result of loyalty. Concurrently, it shows that there is a direct relationship between job satisfaction and personal loyalty. Hence, companies need to make workers satisfied and they will be more and more loyal to the company. Moreover, this study tries to propose a model based on an classification of organizational positions in the case of a pharmaceutical company in IRAN.

Suggested Citation

  • Vahid Zeynvand LORESTANI & Domicián MÁTÉ, 2019. "The Relationship Between Job Satisfaction And Employees’ Loyalty: An Iranian Case Study," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 67-72, July.
    • Handle: RePEc:cmj:journl:y:2019:i:1:p:67-72
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    More about this item

    Keywords

    Job Satisfaction; Commitment; Behavioural Loyalty; Attitudinal Loyalty;
    All these keywords.

    JEL classification:

    • J21 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Labor Force and Employment, Size, and Structure
    • J28 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Safety; Job Satisfaction; Related Public Policy
    • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions

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