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Monopole télévisuel et publiphobie

Author

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  • Nathalie Sonnac
Abstract
L'analyse contenue dans cet article envisage une chaîne publique et une chaîne privée en monopole comme deux hypothèses alternatives concernant la structure du marché télévisuel. Nous comparons les tarifs et les valeurs publicitaires émergeants de ces hypothèses alternatives en supposant les téléspectatrices ont une aversion pour la publicité. Nous montrons que le tarif, sous l'hypothèse d'un monopole public excède le tarif qu'imposerait un monopole privé quel que soit le niveau des coûts fixes de production de la chaîne.
(This abstract was borrowed from another version of this item.)
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Nathalie Sonnac, 2002. "Monopole télévisuel et publiphobie," Recherches économiques de Louvain, De Boeck Université, vol. 68(4), pages 511-524.
    • Handle: RePEc:cai:reldbu:rel_684_0511
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    Cited by:

    1. Anderson, Simon P. & Gabszewicz, Jean J., 2006. "The Media and Advertising: A Tale of Two-Sided Markets," Handbook of the Economics of Art and Culture, in: V.A. Ginsburgh & D. Throsby (ed.), Handbook of the Economics of Art and Culture, edition 1, volume 1, chapter 18, pages 567-614, Elsevier.

    More about this item

    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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