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The effect of satellite entry on cable television prices and product quality

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  • Chenghuan Sean Chu
Abstract
How has the entry of satellite television affected the pricing and product quality of incumbent cable firms' programming packages? I estimate a model in which firms compete over both price and product quality (as determined by what channels are offered). Satellite entry typically causes cable firms to raise quality and lower price. However, in some markets, cable optimally responds by raising both price and quality or by lowering both price and quality. A counterfactual scenario that eliminates quality competition results in, on average, softer price competition and lower aggregate consumer surplus, but greater surplus for consumers with weaker preferences for quality.

Suggested Citation

  • Chenghuan Sean Chu, 2010. "The effect of satellite entry on cable television prices and product quality," RAND Journal of Economics, RAND Corporation, vol. 41(4), pages 730-764, December.
    • Handle: RePEc:bla:randje:v:41:y:2010:i:4:p:730-764
    DOI: 10.1111/j.1756-2171.2010.00119.x
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    References listed on IDEAS

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