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When the Brand Refers to Me, I Prefer Going Green

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  • Mattavelli, Simone
  • Perugini, Marco
  • Richetin, Juliette
Abstract
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Suggested Citation

  • Mattavelli, Simone & Perugini, Marco & Richetin, Juliette, 2015. "When the Brand Refers to Me, I Prefer Going Green," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202709, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa143:202709
    DOI: 10.22004/ag.econ.202709
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    References listed on IDEAS

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    4. D. Vantomme & M. Geuens & J. De Houwer & P. De Pelsmacker, 2004. "Implicit Attitudes Toward Green Consumer Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/224, Ghent University, Faculty of Economics and Business Administration.
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    Consumer/Household Economics;

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