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Socially Responsible Consumers – A Trojan Horse of Neoliberalism?

Author

Listed:
  • Thompson Craig

    (Churchill-Bascom Professor of Marketing, Wisconsin School of Business, University of Wisconsin, Madison, WI, USA.)

  • Kumar Ankita

    (Assistant Professor of Markets, Innovation and Design, Freeman College of Management, Bucknell University, Lewisburg, PA.)

Abstract
No abstract is available for this item.

Suggested Citation

  • Thompson Craig & Kumar Ankita, 2022. "Socially Responsible Consumers – A Trojan Horse of Neoliberalism?," NIM Marketing Intelligence Review, Sciendo, vol. 14(1), pages 19-23, April.
    • Handle: RePEc:vrs:gfkmir:v:14:y:2022:i:1:p:19-23:n:3
    DOI: 10.2478/nimmir-2022-0003
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