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Mobile money demand in utility bill payments: A WTP estimate from Ethiopia

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  • Yesuf Awel
  • Eleni Yitbarek
Abstract
The study assess mobile money demand for utility bill payments and identify factors that affect its adoption in Ethiopia. We use data from urban household survey and dichotomous choice experiment that randomly offer a range of prices for using mobile money to pay utility bills. We find that households are willing to pay a higher price to use mobile money than the actual price charged by current mobile money service providers for the payment of goods and services. However, demand is sensitive to price changes. Our findings suggest strong latent demand for mobile money in processing payments.

Suggested Citation

  • Yesuf Awel & Eleni Yitbarek, 2022. "Mobile money demand in utility bill payments: A WTP estimate from Ethiopia," Journal of Development Effectiveness, Taylor & Francis Journals, vol. 14(1), pages 56-75, January.
    • Handle: RePEc:taf:jdevef:v:14:y:2022:i:1:p:56-75
    DOI: 10.1080/19439342.2021.1964576
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    Citations

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    Cited by:

    1. Asongu, Simplice A. & Ngoungou, Yolande E. & Nnanna, Joseph, 2023. "Mobile money innovations and health performance in sub-Saharan Africa," Technology in Society, Elsevier, vol. 74(C).
    2. Omang Ombolo Messono & Simplice A. Asongu & Vanessa S. Tchamyou, 2022. "Historical prevalence of infectious diseases and gender equality in 122 countries," Working Papers of The Association for Promoting Women in Research and Development in Africa (ASPROWORDA). 22/005, The Association for Promoting Women in Research and Development in Africa (ASPROWORDA).
    3. Simplice A. Asongu & Peter Agyemang-Mintah & Joseph Nnanna & Yolande E. Ngoungou, 2024. "Mobile money innovations, income inequality and gender inclusion in sub-Saharan Africa," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 10(1), pages 1-21, December.
    4. Simplice A. Asongu & Nicholas M. Odhiambo, 2023. "Female unemployment, mobile money innovations and doing business by females," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-26, December.
    5. Simplice Asongu, 2023. "Female unemployment and the procedure that a woman has to go through to start a business: microfinance policy thresholds," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 20(5), pages 939-955, December.
    6. Simplice A. Asongu & Nicholas M. Odhiambo, 2023. "Microfinance institutions and female entrepreneurship in Sub-Saharan Africa: avoidable female unemployment thresholds," Working Papers 23/018, European Xtramile Centre of African Studies (EXCAS).
    7. Yang, Wei & Vatsa, Puneet & Ma, Wanglin & Zheng, Hongyun, 2023. "Does mobile payment adoption really increase online shopping expenditure in China: A gender-differential analysis," Economic Analysis and Policy, Elsevier, vol. 77(C), pages 99-110.
    8. Asongu, Simplice A. & le Roux, Sara, 2023. "The role of mobile money innovations in transforming unemployed women to self-employed women in sub-Saharan Africa," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    9. Jean C. Kouam & Simplice A. Asongu, 2022. "Female Unemployment and Economic Growth in Cameroon: An Estimation of a Nonlinear Okun's Law Specification by the ARDL Cointegration Model," Working Papers of the African Governance and Development Institute. 22/078, African Governance and Development Institute..
    10. Simplice Asongu, 2024. "Fighting female unemployment: the role of female ownership of bank accounts in complementing female inclusive education," Journal of Entrepreneurship and Public Policy, Emerald Group Publishing Limited, vol. 13(3), pages 372-390, April.

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