Nothing Special   »   [go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/a/eee/soceco/v65y2016icp67-78.html
   My bibliography  Save this article

Evaluation of individuals’ intention to pay a premium price for ecotourism: An exploratory study

Author

Listed:
  • Meleddu, Marta
  • Pulina, Manuela
Abstract
This paper investigates the in “principle” willingness to pay a premium price (WTP_PP) for ecotourism. WTP_PP may be influenced by individuals’ preferences as well as individuals’ attitudes towards ecotourism, their environmental belief, subjective norms and their motivations to go on holidays. An empirical analysis, based on a sample of 2,356 individuals, indicates a positive propensity to allocate more money on ecotourism. Although overall subjective norms and environmental beliefs play a positive role in the WTP_PP for ecotourism, the attitude to admire wealthy people reduces the propensity to pay a premium price. Furthermore, a regression tree is carried out to highlight the main items that contribute to the WTP_PP. The results show that those who have a high awareness for ecotourism would financially support ecotourism projects in the visited destination and are willing to pay more today for a better experience in the future.

Suggested Citation

  • Meleddu, Marta & Pulina, Manuela, 2016. "Evaluation of individuals’ intention to pay a premium price for ecotourism: An exploratory study," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 65(C), pages 67-78.
    • Handle: RePEc:eee:soceco:v:65:y:2016:i:c:p:67-78
    DOI: 10.1016/j.socec.2016.08.006
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S221480431630088X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.socec.2016.08.006?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kerkvliet, Joe & Nowell, Clifford, 2000. "Tools for recreation management in parks: the case of the greater Yellowstone's blue-ribbon fishery," Ecological Economics, Elsevier, vol. 34(1), pages 89-100, July.
    2. Hultman, Magnus & Kazeminia, Azadeh & Ghasemi, Vahid, 2015. "Intention to visit and willingness to pay premium for ecotourism: The impact of attitude, materialism, and motivation," Journal of Business Research, Elsevier, vol. 68(9), pages 1854-1861.
    3. Quintal, Vanessa Ann & Lee, Julie Anne & Soutar, Geoffrey N., 2010. "Risk, uncertainty and the theory of planned behavior: A tourism example," Tourism Management, Elsevier, vol. 31(6), pages 797-805.
    4. Kahneman, Daniel & Ritov, Ilana & Schkade, David A, 1999. "Economic Preferences or Attitude Expressions?: An Analysis of Dollar Responses to Public Issues," Journal of Risk and Uncertainty, Springer, vol. 19(1-3), pages 203-235, December.
    5. Chiu, Yen-Ting Helena & Lee, Wan-I. & Chen, Tsung-Hsiung, 2014. "Environmentally responsible behavior in ecotourism: Antecedents and implications," Tourism Management, Elsevier, vol. 40(C), pages 321-329.
    6. Kazeminia, Azadeh & Hultman, Magnus & Mostaghel, Rana, 2016. "Why pay more for sustainable services? The case of ecotourism," Journal of Business Research, Elsevier, vol. 69(11), pages 4992-4997.
    7. Richard Carson & Nicholas Flores & Norman Meade, 2001. "Contingent Valuation: Controversies and Evidence," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 19(2), pages 173-210, June.
    8. Marta Meleddu, 2014. "Tourism, Residents’ Welfare And Economic Choice: A Literature Review," Journal of Economic Surveys, Wiley Blackwell, vol. 28(2), pages 376-399, April.
    9. Kotchen, Matthew J. & Reiling, Stephen D., 2000. "Environmental attitudes, motivations, and contingent valuation of nonuse values: a case study involving endangered species," Ecological Economics, Elsevier, vol. 32(1), pages 93-107, January.
    10. Ger, Guliz & Belk, Russell W., 1996. "Cross-cultural differences in materialism," Journal of Economic Psychology, Elsevier, vol. 17(1), pages 55-77, February.
    11. Liu, Jingyan & Qu, Hailin & Huang, Danyu & Chen, Gezhi & Yue, Xiao & Zhao, Xinyuan & Liang, Zhuida, 2014. "The role of social capital in encouraging residents' pro-environmental behaviors in community-based ecotourism," Tourism Management, Elsevier, vol. 41(C), pages 190-201.
    12. Meleddu, Marta & Paci, Raffaele & Pulina, Manuela, 2015. "Repeated behaviour and destination loyalty," Tourism Management, Elsevier, vol. 50(C), pages 159-171.
    13. Isabel Cortés-Jiménez & Ramesh Durbarry & Manuela Pulina, 2009. "Estimation of Outbound Italian Tourism Demand: A Monthly Dynamic EC-LAIDS Model," Tourism Economics, , vol. 15(3), pages 547-565, September.
    14. Alfonso Rosolia & Roberto Torrini, 2007. "The generation gap: relative earnings of young and old workers in Italy," Temi di discussione (Economic working papers) 639, Bank of Italy, Economic Research and International Relations Area.
    15. Richins, Marsha L & Dawson, Scott, 1992. "A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 303-316, December.
    16. Paul Downward & Les Lumsdon, 2000. "The Demand for Day-Visits: An Analysis of Visitor Spending," Tourism Economics, , vol. 6(3), pages 251-261, September.
    17. Jane Luzar, E. & Diagne, Assane & Gan, Christopher & Henning, Brenda R., 1995. "Evaluating Nature-based Tourism Using the New Environmental Paradigm," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 27(2), pages 544-555, December.
    18. Luzar, E. Jane & Diagne, Assane & Gan, Christopher E.C. & Henning, Brenda R., 1995. "Evaluating Nature-Based Tourism Using The New Environmental Paradigm," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(2), pages 1-12, December.
    19. Halkos, George & Matsiori, Steriani, 2012. "Determinants of willingness to pay for coastal zone quality improvement," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 41(4), pages 391-399.
    20. David Feldman & Shulamith Gross, 2005. "Mortgage Default: Classification Trees Analysis," The Journal of Real Estate Finance and Economics, Springer, vol. 30(4), pages 369-396, June.
    21. Yasushi Shoji & Takahiro Tsuge, 2015. "Heterogeneous Preferences for Winter Nature-Based Tours in Sub-Frigid Climate Zones: A Latent Class Approach," Tourism Economics, , vol. 21(2), pages 387-407, April.
    22. Israel, Debra K., 2004. "International support for environmental protection," Environment and Development Economics, Cambridge University Press, vol. 9(6), pages 757-780, December.
    23. Togridou, Anatoli & Hovardas, Tasos & Pantis, John D., 2006. "Determinants of visitors' willingness to pay for the National Marine Park of Zakynthos, Greece," Ecological Economics, Elsevier, vol. 60(1), pages 308-319, November.
    24. Schlapfer, Felix, 2006. "Survey protocol and income effects in the contingent valuation of public goods: A meta-analysis," Ecological Economics, Elsevier, vol. 57(3), pages 415-429, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fielding, David & Knowles, Stephen & Robertson, Kirsten, 2018. "Alcohol, generosity and empathy," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 76(C), pages 28-39.
    2. Krzysztof BORODAKO & Jadwiga BERBEKA & Michał RUDNICKI & Mariusz ŠAPCZYŃSKI, 2021. "Online Visibility and Knowledge-Intensive Business Services Performance: The Scope of Interrelatedness," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 157-173, August.
    3. Flavio Boccia & Roberta Di Gennaro & Pasquale Sarnacchiaro & Virginia Sarno, 2020. "Tourism satisfaction and perspectives: an exploratory study in Italy," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(5), pages 1565-1576, December.
    4. Blankenberg, Ann-Kathrin & Alhusen, Harm, 2019. "On the determinants of pro-environmental behavior: A literature review and guide for the empirical economist," University of Göttingen Working Papers in Economics 350, University of Goettingen, Department of Economics, revised 2019.
    5. Arthur Filipe de Araújo & Maria Isabel Andrés Marques & Maria Teresa Ribeiro Candeias & Armando Luís Vieira, 2022. "Willingness to Pay for Sustainable Destinations: A Structural Approach," Sustainability, MDPI, vol. 14(5), pages 1-18, February.
    6. Yang, Yang & Fan, Yawen & Jiang, Lan & Liu, Xiaohui, 2022. "Search query and tourism forecasting during the pandemic: When and where can digital footprints be helpful as predictors?," Annals of Tourism Research, Elsevier, vol. 93(C).
    7. Orset, Caroline, 2021. "Is information a good policy instrument to influence the energy behaviour of households?," Energy Economics, Elsevier, vol. 102(C).
    8. Veenarat Ut-tha & Pai-Po Lee & Rebecca Chung, 2021. "Willingness to Pay for Sustainable Coffee: A Case of Thai Consumers," SAGE Open, , vol. 11(4), pages 21582440211, October.
    9. Begüm Aydın & Maria D. Alvarez, 2020. "Understanding the Tourists’ Perspective of Sustainability in Cultural Tourist Destinations," Sustainability, MDPI, vol. 12(21), pages 1-17, October.
    10. Castillo-Eguskitza, Nekane & Hoyos, David & Onaindia, Miren & Czajkowski, Mikolaj, 2019. "Unraveling local preferences and willingness to pay for different management scenarios: A choice experiment to biosphere reserve management," Land Use Policy, Elsevier, vol. 88(C).
    11. Law, Rob & Li, Gang & Fong, Davis Ka Chio & Han, Xin, 2019. "Tourism demand forecasting: A deep learning approach," Annals of Tourism Research, Elsevier, vol. 75(C), pages 410-423.
    12. David Fielding & Stephen Knowles & Kirsten Robertson, 2017. "Alcohol Expenditure, Generosity and Empathy," Working Papers 1711, University of Otago, Department of Economics, revised Dec 2017.
    13. Kumju Hwang & Jieun Lee, 2018. "Antecedents and Consequences of Ecotourism Behavior: Independent and Interdependent Self-Construals, Ecological Belief, Willingness to Pay for Ecotourism Services and Satisfaction with Life," Sustainability, MDPI, vol. 10(3), pages 1-18, March.
    14. Muhammad Saeed Ashraf & Naeem Akhtar & Rana Umair Ashraf & Fujun Hou & Muhammad Junaid & Syed Ali Ashiq Kirmani, 2020. "Traveling Responsibly to Ecofriendly Destinations: An Individual-Level Cross-Cultural Comparison between the United Kingdom and China," Sustainability, MDPI, vol. 12(8), pages 1-18, April.
    15. Carlos Jurado-Rivas & Marcelino Sánchez-Rivero, 2019. "Willingness to Pay for More Sustainable Tourism Destinations in World Heritage Cities: The Case of Caceres, Spain," Sustainability, MDPI, vol. 11(21), pages 1-21, October.
    16. Habib Alipour & Farzad Safaeimanesh & Arezoo Soosan, 2019. "Investigating Sustainable Practices in Hotel Industry-from Employees’ Perspective: Evidence from a Mediterranean Island," Sustainability, MDPI, vol. 11(23), pages 1-30, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Halkos, George & Matsiori, Steriani, 2017. "Environmental attitude, motivations and values for marine biodiversity protection," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 69(C), pages 61-70.
    2. Carlos Jurado-Rivas & Marcelino Sánchez-Rivero, 2019. "Willingness to Pay for More Sustainable Tourism Destinations in World Heritage Cities: The Case of Caceres, Spain," Sustainability, MDPI, vol. 11(21), pages 1-21, October.
    3. Halkos, George & Matsiori, Steriani & Dritsas, Sophoclis, 2017. "Exploring social values for marine protected areas: The case of Mediterranean monk seal," MPRA Paper 82490, University Library of Munich, Germany.
    4. Schlapfer, Felix, 2008. "Contingent valuation: A new perspective," Ecological Economics, Elsevier, vol. 64(4), pages 729-740, February.
    5. López-Mosquera, Natalia & Sánchez, Mercedes, 2011. "The influence of personal values in the economic-use valuation of peri-urban green spaces: An application of the means-end chain theory," Tourism Management, Elsevier, vol. 32(4), pages 875-889.
    6. Halkos, George, 2012. "Assessing the economic value of protecting artificial lakes," MPRA Paper 39557, University Library of Munich, Germany.
    7. Halkos, George & Matsiori, Steriani, 2017. "Estimating recreational values of coastal zones," MPRA Paper 80911, University Library of Munich, Germany.
    8. Meldrum, James R., 2015. "Comparing different attitude statements in latent class models of stated preferences for managing an invasive forest pathogen," Ecological Economics, Elsevier, vol. 120(C), pages 13-22.
    9. Halkos, George & Matsiori, Steriani, 2018. "Environmental attitudes and preferences for coastal zone improvements," Economic Analysis and Policy, Elsevier, vol. 58(C), pages 153-166.
    10. Halkos, George & Gkargkavouzi, Anastasia & Matsiori, Steriani, 2018. "Teachers’ environmental knowledge and pro-environmental behavior: An application of CNS and EID scales," MPRA Paper 84505, University Library of Munich, Germany.
    11. Franz Hackl & Gerald J. Pruckner, 2005. "Warm glow, free‐riding and vehicle neutrality in a health‐related contingent valuation study," Health Economics, John Wiley & Sons, Ltd., vol. 14(3), pages 293-306, March.
    12. Birdir, Sevda & Ünal, Özlem & Birdir, Kemal & Williams, Allan T., 2013. "Willingness to pay as an economic instrument for coastal tourism management: Cases from Mersin, Turkey," Tourism Management, Elsevier, vol. 36(C), pages 279-283.
    13. Dienes, Christian, 2015. "Actions and intentions to pay for climate change mitigation: Environmental concern and the role of economic factors," Ecological Economics, Elsevier, vol. 109(C), pages 122-129.
    14. Liselot Hudders & Mario Pandelaere, 2012. "The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being," Journal of Happiness Studies, Springer, vol. 13(3), pages 411-437, June.
    15. Thomas Bausch & Tilman Schröder & Verena Tauber & Bernard Lane, 2021. "Sustainable Tourism: The Elephant in the Room," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
    16. Torgler, Benno & García-Valiñas, María A. & Macintyre, Alison, 2011. "Participation in environmental organizations: an empirical analysis," Environment and Development Economics, Cambridge University Press, vol. 16(5), pages 591-620, October.
    17. Amy Isham & Birgitta Gatersleben & Tim Jackson, 2021. "Materialism and the Experience of Flow," Journal of Happiness Studies, Springer, vol. 22(4), pages 1745-1768, April.
    18. Daniel McFadden, 2009. "The human side of mechanism design: a tribute to Leo Hurwicz and Jean-Jacque Laffont," Review of Economic Design, Springer;Society for Economic Design, vol. 13(1), pages 77-100, April.
    19. Powe, N. A. & Bateman, I. J., 2003. "Ordering effects in nested 'top-down' and 'bottom-up' contingent valuation designs," Ecological Economics, Elsevier, vol. 45(2), pages 255-270, June.
    20. Kazeminia, Azadeh & Hultman, Magnus & Mostaghel, Rana, 2016. "Why pay more for sustainable services? The case of ecotourism," Journal of Business Research, Elsevier, vol. 69(11), pages 4992-4997.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:soceco:v:65:y:2016:i:c:p:67-78. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/inca/620175 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.