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Mercury advisories: Information, education, and fish consumption

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  • Shimshack, Jay P.
  • Ward, Michael B.
  • Beatty, Timothy K.M.
Abstract
This paper examines responses to a national FDA advisory urging at-risk individuals to limit store-bought fish consumption due to the dangers of methyl-mercury. We address this issue using parametric and nonparametric methods, including recently developed tests of stochastic dominance. Both education and newspaper readership were important determinants of consumption response, suggesting that information acquisition and assimilation are key factors for risk avoidance. While the advisory was effective for some groups, we do not find a response among the relatively large group of at-risk households which met neither the education nor readership criteria.
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  • Shimshack, Jay P. & Ward, Michael B. & Beatty, Timothy K.M., 2007. "Mercury advisories: Information, education, and fish consumption," Journal of Environmental Economics and Management, Elsevier, vol. 53(2), pages 158-179, March.
    • Handle: RePEc:eee:jeeman:v:53:y:2007:i:2:p:158-179
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    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling

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