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Satisfaction Guaranteed: When Moral Hazard Meets Moral Preferences

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  • James Andreoni
Abstract
The fear of moral hazard—especially in the age of Internet commerce—can depress or prevent profitable trades. Experiments show, however, that many people prefer honesty to deceit and would not succumb to moral hazard. This paper asks a whether we can find a simple, voluntary institution that can empower moral traders, drive out amoral ones, reduce moral hazard, and restore profitable trade to markets. I find that selling goods with a "satisfaction guarantee," accompanied by potentially minor legal or reputational enforcement, allows moral preferences to defeat moral hazard.

Suggested Citation

  • James Andreoni, 2018. "Satisfaction Guaranteed: When Moral Hazard Meets Moral Preferences," American Economic Journal: Microeconomics, American Economic Association, vol. 10(4), pages 159-189, November.
    • Handle: RePEc:aea:aejmic:v:10:y:2018:i:4:p:159-89
    Note: DOI: 10.1257/mic.20170119
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    2. Dariel, Aurelie & Riedl, Arno & Siegenthaler, Simon, 2019. "Hiring Through Referrals in a Labor Market with Adverse Selection," Research Memorandum 009, Maastricht University, Graduate School of Business and Economics (GSBE).
    3. Grodeck, Ben & Tausch, Franziska & Wang, Chengsi & Xiao, Erte, 2023. "To insure or not to insure? Promoting trust and cooperation with insurance advice in markets," European Economic Review, Elsevier, vol. 160(C).
    4. Lin, Tse-Chun & Pursiainen, Vesa, 2022. "Regional social capital and moral hazard in crowdfunding," Journal of Business Venturing, Elsevier, vol. 37(4).
    5. Cason, Timothy N. & Friesen, Lana & Gangadharan, Lata, 2020. "Inter-firm social dilemmas with agency risk," European Economic Review, Elsevier, vol. 129(C).
    6. Dariel, Aurelie & Riedl, Arno & Siegenthaler, Simon, 2021. "Referral hiring and wage formation in a market with adverse selection," Games and Economic Behavior, Elsevier, vol. 130(C), pages 109-130.
    7. Geng, Sen & Guan, Menglong, 2023. "Trustworthy by design," Games and Economic Behavior, Elsevier, vol. 141(C), pages 70-87.

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    More about this item

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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