The highly anticipated GA release of ROI Hub is finally here! ROI Hub centralizes all your cost and attributed revenue data, eliminating the need for manual consolidation.

With Branch's new Consumer Protection Preferences (CPP) model, you can set user privacy preferences at a granular level based on the consent you've received from your user, instead of completely enabling or disabling tracking.

Branch Engagement Pro customers now have access to higher-resolution custom Branch QR Codes, as well as the ability to download them in SVG format.

Branch is strengthening our partnership with TikTok via TikTok's new Advanced Self Attributing Network (SAN) engine.

The Branch Dashboard now has a link testing tool built into it, so you can help make sure your links route your users to their expected destination every time.

Branch is expanding our ongoing support for our integration with Meta’s Aggregated Event Measurement (AEM) protocol, which helps you maximize your performance measurement and the value of your campaigns.

Learn about Branch's new privacy-focused, aggregate-based attribution system: PAM!

With this powerful new attribution feature, you can finally track downstream conversions across multiple household devices.

We've added local currency support for Unified Analytics. Learn more here 📊

Gain return on investment (ROI) insights and monitor cost data connection statuses with this new feature. Learn more here💲