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Insights

Gracenote perspectives

Insights to help you make informed business decisions

SVOD catalogs are big business, but they’re vastly underutilized

Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.

Nov 21, 2024
What’s new in SVOD? Most of its content

Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.

Nov 14, 2024
TV audiences need more than recommendations; they need reasons to watch

With so much content, an abundance of services and no program schedules, audiences are overwhelmed and rarely know what they want to watch when they tune in.

Oct 2, 2024
Content IDs are the key to unlocking value in programmatic CTV advertising

By focusing on content targeting, publishers and advertisers have an opportunity to drive better outcomes by simply tapping into existing datasets.

Sep 25, 2024
Emmy-winning dramas lean into power struggles and gripping moods

While unique from previous Emmy winners in the drama category, Shogun has many similarities with titles like Succession, Game of Thrones and Breaking Bad.

Sep 12, 2024
Contextual CTV allows advertisers to meet viewers where they’re at

Contextual ads are a great way to meet audiences where they are.

Aug 28, 2024
With content everywhere, the future of TV is about experiences

With an overabundance of TV content available, viewer engagement will become increasingly dependent on personalized experiences.

Aug 14, 2024
Inclusivity has increased in new TV content, but ad spend has yet to catch up

Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.

Jul 3, 2024
Missing metadata in FAST programming inhibits content discovery and advertising opportunities

In order for programming in FAST channels to be discoverable by audiences, it needs to include complete metadata.

Jun 18, 2024
Nearly 70% of this year’s new TV series are BIPOC-inclusive

Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.

Jun 14, 2024
US, China, Great Britain, Japan and France Lead Gracenote Virtual Medal Table forecast for 2024 Paris Olympic Games

U.S., China, Great Britain, Japan and France lead 2024 Olympic medal forecast.

Apr 17, 2024
Metadata is the key to compelling fan experiences as sports migrate to streaming

Distribution data can help sports fans stay connected with their favorite leagues and teams.

Apr 17, 2024
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