Gen Z and Millennial audiences are often grouped together, but they require different marketing approaches on social. Because as their combined influence continues to rise – so too does their purchasing power (it’s currently sitting at $1.54 Trillion!), so it's important to cater your content to the needs of each. We're unpacking how to tailor your marketing strategy to both audiences by looking at their shopping habits and more. #GenZMarketing #MillennialMarketing #SocialMediaStrategy
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