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I am uncomfortable adding this term to a document that is intended to be read by a non-native-English-speaking audience, since I'm not sure this is a well-known and natural term yet. At first, I was just going to suggest "malicious advertising", or at most "malicious advertising ('malvertising')" - but then I realized this doesn't quite fit. This isn't the only problem, or even the next-worse-problem: misinformation and privacy abuse is probably it. I think this is why it's taken me a couple of days to respond - I'm not convinced this belongs here, though I agree malicious advertising belongs in our problem definition. Can we discuss?
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(also: no ampersands, we should use "and")