Online Journal of Distance Learning Administration (OJDLA), 2022
This study explored academic advisor use and perceptions of values, motives, and institutional su... more This study explored academic advisor use and perceptions of values, motives, and institutional support of SMS texting as a communication channel with students. Theoretical concepts in Customer Relationship Management (CRM) and adaptive leadership guided the study as well as existing survey research on Computer-Mediated Communication (CMC) in higher education (Duran et al., 2005). Survey responses from advisors nationwide (N = 402) revealed SMS use among all ages, genders, experience levels, and programmatic formats, and advisors overall had a positive view of the communication channel. Motives for use varied between online and on-ground academic advisers, with SMS used primarily to gain access to richer mediums. A statistically significant association between learning environment and SMS incorporation indicated that online advisors were likelier to use SMS texting for student communication. The study sheds light on the prevalence of SMS use by academic advisers and how institutional policies and resources might better support the university-to-student connection. For HEIs interested in enabling adaptive advising to experiment with interventions at scale and relationship building in student-centric mediums, the findings may help to provide a framework for using SMS text as an additional channel for communication.
This paper describes the building of an innovative multi-disciplinary, outcomes-based, master’s d... more This paper describes the building of an innovative multi-disciplinary, outcomes-based, master’s degree program that integrates the fields of Business and Psychology. Historically, Business and Psychology have ranked among the top five majors chosen by undergraduate students. The program is theory-to-practice oriented and teaches the traditional disciplines of business including: economics, finance, marketing, human resources, strategy, and management from a human perspective. The Business Psychology program primarily emphasizes qualitative versus quantitative-oriented teaching methods. Students of the program analyze individual, group, and organizational level business issues through the application of both traditional and new brain-based tools. Individual and professional developments are also hallmarks of the 14 month program. Additionally, the program incorporates some of the latest findings in neuroscience as they relate to the individual business disciplines. The paper will be ...
Online Journal of Distance Learning Administration (OJDLA), 2022
This study explored academic advisor use and perceptions of values, motives, and institutional su... more This study explored academic advisor use and perceptions of values, motives, and institutional support of SMS texting as a communication channel with students. Theoretical concepts in Customer Relationship Management (CRM) and adaptive leadership guided the study as well as existing survey research on Computer-Mediated Communication (CMC) in higher education (Duran et al., 2005). Survey responses from advisors nationwide (N = 402) revealed SMS use among all ages, genders, experience levels, and programmatic formats, and advisors overall had a positive view of the communication channel. Motives for use varied between online and on-ground academic advisers, with SMS used primarily to gain access to richer mediums. A statistically significant association between learning environment and SMS incorporation indicated that online advisors were likelier to use SMS texting for student communication. The study sheds light on the prevalence of SMS use by academic advisers and how institutional policies and resources might better support the university-to-student connection. For HEIs interested in enabling adaptive advising to experiment with interventions at scale and relationship building in student-centric mediums, the findings may help to provide a framework for using SMS text as an additional channel for communication.
This paper describes the building of an innovative multi-disciplinary, outcomes-based, master’s d... more This paper describes the building of an innovative multi-disciplinary, outcomes-based, master’s degree program that integrates the fields of Business and Psychology. Historically, Business and Psychology have ranked among the top five majors chosen by undergraduate students. The program is theory-to-practice oriented and teaches the traditional disciplines of business including: economics, finance, marketing, human resources, strategy, and management from a human perspective. The Business Psychology program primarily emphasizes qualitative versus quantitative-oriented teaching methods. Students of the program analyze individual, group, and organizational level business issues through the application of both traditional and new brain-based tools. Individual and professional developments are also hallmarks of the 14 month program. Additionally, the program incorporates some of the latest findings in neuroscience as they relate to the individual business disciplines. The paper will be ...
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Papers by Brenda Jones