The golden circle

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Synthesis of The Golden Circle (Start with Why by Simon Sinek) & The Three Layers of Behavior Change (Atomic Habits by James Clear) plus infographic.

So, I’ve just completed my first ever infographic, based on Simon Sinek’s golden circle theory from his book, Start With Why. I draw this diagram on the board the first day of class eac…

In my post on the Chasm Diffusion Model , I outlined one of the theories on how mass-market success or acceptance of ideas occurs. But what strategy can be employed to reach the Early Adopters, and drive the 15% market share needed to cross the chasm? Simon Sinek has

How Simon Sinek's "Start With Why" applies to important inbound marketing strategies.

THE WAY OF ACTION: Always ask these three questions. Act, Think and Communicate from the INSIDE out! By the Golden Circle, Simon Sinek.

When I saw the amazing TEDx talk about “how great leaders inspire action”, Simon Sinek gave me the inspiration to discover and perform my own Why. From that day on Sinek’s Golden …

Decoding Brand Strategies: Explore Simon Sinek's Golden Circle with Apple, Tesla, Netflix, Nike, Google and more!

Verve is a forward-thinking branding and digital agency based in Amsterdam, Netherlands. In this opinion piece, Managing Director Roman Stikkelorum argues that while brand archetypes and the golden circle have a strategic role to play, it may not be the one you think.