Dove real beauty

While many companies aimed towards females use models who don't represent the majority of women - whether that be in size, ethnicity, age, etc. - Dove's "Real Beauty" campaign uses real women (never models) to show that beauty comes in many forms. I personally like this because it's refreshing and sets Dove apart as a company.

Dove. Vogue, 2005. This ad fulfills the self- esteem concept. It is made to make the person viewing the ad feel better about themselves by showing them that everyone is beautiful in their own way.

By Emily Rogers, Media Analytics Executive Dove real beauty campaign, personal care campaigns, successful campaigns, Dove Sketches, Dove beauty campaign goal

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Dove has launched a model search across Canada. Dove believes beauty comes in all shapes, sizes and ages and is now casting 50 women for their new ad campaign. They are holding auditions for REAL women, not model types. The Dove model casting call has been going on all month and will be coming to

Dove launched the 'Real Beauty Campaign' in 2004, an evolving marketing campaign aimed at boosting self-confidence among women and children.

Brand Mantra | Dove is successful in positioning itself as a brand with a conscience through sustainable advertising. Dove’s “real beauty” advertisements capitalize on women embracing cultural beauty standards.

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