Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to [...]
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Tune in for a special episode live from AWS re:Invent, as host Rick Currier talks with Honora Handley (AWS) and Mike Finnerty (Foundry) about trust, flexibility, and strategic planning in
In this episode of On the Road with Rick Currier, Gabie Boko, CMO of NetApp, shares her inspiring journey from contemplating law school to thriving in tech marketing. Gabie discusses
In this episode, Rick Currier sits down with Ross Pomerantz, aka Corporate Bro, to discuss his unexpected journey from a tech sales career at Oracle to becoming a full-time content
Tune in for an inspiring conversation with Brett Hannath, CMO of Intel, as he shares his journey in reshaping Intel’s marketing strategy for a bold, business-focused future. In this episode,
While Artificial Intelligence isn’t necessarily a new technology, the ease and accessibility of Generative AI has opened a passageway that allows all end users, whether they are in an IT
This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.
This week, Rick is joined by Vinita Srivalsan, who shares her journey in partner marketing and her role as the VP of Partner and Alliance Marketing at Couchbase. She highlights
Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity
October is here, and that means it’s Cybersecurity Awareness Month! This initiative started back in 2004, thanks to the U.S. President and Congress, to help us all protect our personal
Rick Currier sits down with Etienne Katz, the Global Head of Events at IDG, during the CIO 100 Symposium and Awards ceremony. They discuss the role of events in connecting
When it comes to partner marketing, the grand gestures of large-scale co-branded campaigns or major sponsorships using MDF are the cornerstone of success. However, most partnerships are regional or between
I’ve always been an advocate of events as the fundamental intersection between buyers and sellers. When executed thoughtfully, events—both large and intimate—foster essential relationships that create real value for all
The tech purchase process is becoming harder on buyers and sellers alike. As buying teams grow and vendor landscapes become more crowded, buyers now face an overwhelming array of options,