Prarthana Prakash

Prarthana Prakash

Prarthana is a Europe business reporter at Fortune, covering news stories in the European region. She graduated with a master's in business and economic reporting from New York University and has previously worked at Bloomberg and CNBC. Before moving to London, she lived in New York, Singapore, and India.

Retail
Johnnie Walker maker Diageo sees first sales drop since the pandemic—but Guinness and ready-made cocktails save the day
BYPrarthana Prakash
Finance
Swiss pharma giant Roche is ‘fast-tracking’ development of an experimental Wegovy challenger pill for weight loss
BYPrarthana Prakash
Lifestyle
The Olympic Village isn’t serving ‘adequate’ food, forcing Britain’s athletes to stay away and eat packed lunches instead
BYPrarthana Prakash
Lifestyle
Is overtourism inevitable? One expert explains why the phenomenon is a wake-up call and how European cities are getting it wrong
BYPrarthana Prakash
Finance
Budget airline EasyJet sells an extra 1.5 million tickets with profits up 16% as its summer looks vastly different from struggling rival Ryanair
BYPrarthana Prakash
Retail
LVMH’s wine, champagne and handbags still can’t win back budget-tight Chinese consumers rationing their luxury purchases
BYPrarthana Prakash